The Social Media Bible is a Fabulous New Tool

The Social Media Bible is here! Finally, an entirely comprehensive, all-in-one guide for any business looking to engage in any social media related initiatives.  Virtually every business can use social media to increase sales and profits.  Learning how to transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate and champion your products, your services and your way of doing business will take your company to the next level.  “It was such an honor to be asked to collaborate with Lon Safko and David K. Brake on this project. They did not just rest on their laurels as Social Media Experts. They reached out across the community to get all the latest input from Social Media users at every level of expertise,” shared Joan Koerber-Walker, chairman of CorePurpose.  “These guys really get it! Social Media is a collaborative platform – so they collaborated with the whole community.”  The Social Media Bible shares the best ideas and practicles from leading social media expertsand corporate gurus, as well as New York Times bestselling authors nationwide.  The result is a content-rich, must have resource that will help businesses increase revenues, improve profitability, and ensure relevance and competitiveness.”  The Social Media Bible outlines just what social media is. But more importantly, it show the reader how to harness its power to achieve a measurable competitive advantage in rapidly changing markets.  “If you are a corporate enterprise, small business, or nonprofit and want to grow your business, you have to stay connected to your stakeholders,” shared Koerber-Walker. “The Social Media Bible will show you how to capture the collective wisdom and viral value of your stakeholders and stay ahead of your competition.”

To learn more and to order your copy, visit (www.TheSocialMediaBible.com)

For article reprints, Please visit our contact page and include the name of the article desired.

CorePurpose and the Fourth Annual Arizona Entrepreneurship Conference

“Entrepreneurship is never easy, but when you have faced major challenges in your life, it can seem impossible.” stated Joan Koerber-Walker, chairman and founder of CorePurpose, Inc. “That’s why, for the 4th year in a row, we are proud to support the Opportunity for Entrepreneurship Foundation(OTEF) in their valuable service to our community.”  Founded in 2006, OTEF provides entrepreneurial training and support to at-risk populations allowing them to build the skills and confidence needed to start businesses. (http://www.otef.org)  OTEF’s major fundraiser is the the Arizona Entrepreneurship Conference, an annual event that brings together nationally known experts, including Michael Gerber, Robert Scoble, Matt Mullenweg, and Pat Sullivan, and local CEOS to share insights with entreprenuers and business leaders from across Arizona. All proceeds from the conference then are applied to funding OTEF programs throughout the year.

For more information on this year’s conference – being held November 12, 2009 in Tempe, Arizona, visit (http://www.AZEntrepreneurship.com).

For article reprints, Please visit our contact page and include the name of the article desired.

CorePurpose Chairman as MC of the Second Annual Arizona Entrepreneurship Conference

“There’s nothing like the energy and ideas that are shared at the Arizona Entrepreneurship Conferences each year” stated Joan Koerber-Walker, chairman and founder of CorePurpose, Inc. “I’m honored to have been asked to return again this year as MC for this important gathering of the leading entrepreneurs and thought leaders from our community as together we support the Opportunity for Entrepreneurship Foundation(OTEF) in their mission.”  Founded in 2006, OTEF provides entrepreneurial training and support to at-risk populations allowing them to build the skills and confidence needed to start businesses. (www.otef.org)  OTEF’s major fundraiser is the the Arizona Entrepreneurship Conference, an annual event that brings together nationally known experts, including Michael Gerber, Robert Scoble, and Arizona entrepreneurial icon Pat Sullivan, These nationally known though leaders join panels made up of local CEOS in sharing insights with entreprenuers and business leaders from across Arizona. All proceeds from the conference then are applied to funding OTEF programs throughout the year.  For more information on this year’s conference – being held November 8, 2007 at the Marriot Airport in Phoenix, Arizona, visit (www.AZEntrepreneurship.com).

For article reprints, Please visit our contact page and include the name of the article desired.

CorePurpose Chairman and CEO to lead Arizona Small Business Association

From ASBA.com December 20, 2006  ASBA CEO Announced The Arizona Small Business Association, the state’s largest professional and business trade association (as ranked for four years by The Business Journal’s Book of Lists), today announced that Joan Koerber-Walker would join the ASBA leadership team as CEO effective December 20, 2006.  “The tireless and remarkable efforts of Chair, Ginny McMinn (founder and principal consultant of McMinn HR) and her search committee, over a period of several weeks have yielded the desired result in the person of Joan Koerber-Walker, whom I feel has the ideal leadership characteristics for ASBA at this particular point,” stated Allan Starr, ASBA president and President of Marketing Partners. “Her vision, energy and the emphasis she places on collaboration with other organizations for the greater good of the business community mark her as the right leader at the right time.”  This represents a logical transition for Koerber-Walker, because it combines the collective expertise of her career. Joan brings to ASBA over 25 years of business experience including executive management at a Fortune 500 company, entrepreneurial experience, and numerous community leadership positions. Her greatest talent is in creating sustainable results by combining the experience, skills and talents within teams to create focused business environments that maximize innovation, growth, profitability and return on investment.  “Joan Koerber-Walker is truly a dynamic person and an accomplished executive. Her insights, energy and track record as an innovator and dedicated small-business advocate portend of great things for ASBA. It is with a deep sense of anticipation and excitement that the directors and staff are looking forward to her assuming the Association’s reins,” Starr enthused.  Koerber-Walker became active in Arizona’s business community in 2002, when she left a successful career as an executive at Avnet, Inc. to launch her own company, CorePurpose, Inc. For the past five years she has been active in the community, working with businesses of all sizes to create focused business strategies and resource networks required to execute successfully. In addition to active participation in her own company, her leadership roles include serving as Chairman of the Advisory Board to Parenting Arizona, the state’s largest parent education and child abuse prevention organization, serving on the board of directors of the Arizona Technology Council, serving as President of the National Speakers Association-Arizona Chapter, and as the founding Chairman of the Board of the Opportunity Through Entrepreneurship Foundation – the organization which recently held the First Annual Arizona Entrepreneurship Conference. A coming together of 500 business leaders and entrepreneurs, the conference unified Arizona’s business community in a day of learning, innovation, sharing of business ideas, and making connections across Arizona’s business community.  “Joan will revolutionize the position of ASBA and of small business in Arizona. Her intelligence, ability, and passion for entrepreneurship are gifts she is giving ASBA for the New Year,” proclaimed a close associate, Francine Hardaway of Stealthmode Parters.  “One of my greatest joys is helping people and companies get from where they are to where they know they can be. Throughout my career, I have been lucky enough to have the opportunity to work with great people and great organizations to achieve what others might have thought was difficult or even impossible. Now I am even luckier than ever to have the team at ASBA – our employees, our members, and our community partners to work with together as we support Arizona businesses in getting to where they know they can be!” Koerber-Walker stated.  According to Koerber-Walker, her role goes beyond that of a Chief Executive Officer. “As CEO, I am the “Chief Enthusiasm Officer” – ASBA’s mission is to exceed its members’ expectations in providing access to resources and benefits that aid in the development, growth and success of their businesses…and to deliver these services with a sense of warmth, professionalism, individual pride, and organizational spirit. My job as CEO is to ensure that our employees, our members and our community partners have what they need to successfully execute on our mission. With a team like ours, it’s easy to get excited. Our enthusiasm will be contagious as we create value for our members and continue to grow within the Arizona Business community.”  Leslie Barrett the Interim Chief Operating Officer affirmed, “The ASBA team looks forward to Joan coming on board. Her vision for the future of the organization is filled with passion and entrepreneurial spirit. I’ve known Joan to be an excellent leader, collaborator, and champion for small businesses across the state of Arizona. We can’t wait to put her to work!”  The new CEO denotes Entrepreneur Magazine has rated Arizona as the number one state in the union for entrepreneurship and small business opportunity and stated, “our job at ASBA is to ensure that our member companies have what they need to take advantage of making the most of their business.”  “ASBA offers opportunities to connect, to learn, and to come together as a single voice to share and impact the issues most important to Arizona Businesses. We define value as benefit minus cost. With membership dues of $125.00 per year, ASBA has the highest value proposition around,” she concluded.  ASBA will hold a press conference to introduce Koerber-Walker as the new CEO for members and the community to gather for a “meet and greet” at ASBA’s headquarters in Phoenix, December 20, 2006 at 3:00 PM. She will then attend her first official event as CEO at the ASBA Holiday Mixer which will be held at the Fiesta Inn in Tempe from 5:00 PM to 7:00 PM. (For details and registration, please visit www.asba.com.)  About the Arizona Small Business Association: Founded in 1973, Arizona Small Business Association (ASBA) is a member-driven statewide non-profit organization, business resource and advocate for nearly 3000 member companies, representing more than 70,000 employees.  For more information, visit www.asba.com.

For article reprints, Please visit our contact page and include the name of the article desired.