CorePurpose Founder to Speak on Leadership Paths for Women

You are invited to another phenomenal Women’s Leadership Event Leadership Paths for Women (A chapter in the Some Leaders Are Born Women series)  Barnes & Noble – 90th & Shea, Scottsdale  Monday, October 24, 2005, 7:00 p.m.  Open to the public – free of charge.  Eight women leaders will discuss leadership paths for women and share their experience. You will hear from:  Joan Eleanor Gustafson – Award winning international speaker and author; former 3M Corporate Marketing international leader  Laraine Rodgers – Innovation catalyst, business technology executive, entrepreneur  Joan Koerber-Walker – Community leader and nationally-recognized entrepreneur and innovator  Dawn Lake – Lieutenant Colonel, U.S. Army Reserves; combat veteran, Global War on Terrorism, Afghanistan  Barbara McDuffie Kahler – Executive coach and former IBM executive  Karen Carter – Nationally-recognized motivational speaker and top producer in the insurance field  Raleigh Pinskey – Best-selling author of 101 Ways to Promote Yourself and founder of Strategic Alliances World Wide  Pamela Hillyer – Founder of Vocal Intelligence and trainer of media broadcasters  Please join us!  Biographies of Panel Members Joan Eleanor Gustafson  An award-winning international speaker, author and consultant, Joan Eleanor Gustafson provides inspiration and life-changing insights to organizations and individuals, who want to live their dreams and maximize their results. She is the author of seven books, including A Woman Can Do That! 10 Strategies for Creating Success in Your Life and Some Leaders Are Born Women! Stories and Strategies for Building the Leader within You. She has spoken to more than 3,500 audiences in ten countries.  Joan is the founder of Success and Leadership Dynamics (SLD), a consulting company specializing in business strategy, organizational productivity, personal development and leadership. In her role as president of SLD, she works with people who want to rise to the top and with organizations that want to increase their productivity.  Before founding SLD, Joan was a member of the Corporate Marketing Management Committee at 3M where, during her 26 years there, she held international responsibility for multiple functional areas including marketing and sales productivity, e-Business and knowledge management.  Joan is on the faculty of University of Phoenix, where she teaches graduate-level courses in international management, strategic management, and e-Business.  Laraine Rodgers  A force throughout the information revolution on the strategic use of technology, Laraine Rodgers launched Navigating Transitions to help leaders compete optimally in the innovation economy. A noted-expert on aligning strategy, operations, technology and organizational culture to maximize ROI, she has helped organizations including American Express, Avon Products, Inc., Citibank, the City of Phoenix, GTE Government Systems, MasterCard International and Xerox achieve and sustain top-line growth and bottom-line profitability.  In addition to advising companies on strategy and technology-assisted execution, Laraine speaks and writes on leadership, technology and innovation. She actively participates in several community activites and is a member of CIO’s Editorial Advisory Board and the U.S. Government Accountability Office’s (GAO) Executive Council on Information Management and Technology. Laraine earned a B.S. in Organizational Behavior from the University of San Francisco and an M.B.A from Pepperdine University.  Joan Koerber-Walker  Joan Koerber-Walker leads… and loves it. Whether at the helm of her own company, CorePurpose, Inc., or working with community organizations, universities or client companies she is know as the “go-to-person to get things done”. An award winning leader and innovator, Joan has held management and executive positions in sales, marketing, engineering management, global supplier contracts and corporate strategy at a Fortune 500 company before launching CorePurpose in 2002. In addition to her activities as a CEO and advisor to companies on strategy and execution, she is a member of the National Speakers Association and speaks at universities and in the professional community on business growth, strategic execution and innovation. An active community leader, Joan serves on numerous committees and boards of organizations here in the valley. She was awarded an MBA from the W.P. Carey School of Business at Arizona State University and a Bachelors in Economics from the University of Delaware.  Lieutenant Colonel Dawn Lake  As special Advisor to the Commanding General, Coalition Forces Afghanistan, in the Global War on Terrorism, Dawn Lake, MA, executive coach and professional speaker, understands the skills and techniques necessary to ignite and effect change in any organization. Her military, corporate and university experiences quickly move groups and individuals to new levels of performance. Her work as a trained military operative in the hunt for Al Qaeda and her extensive work in explosive situations give Dawn unique credentials to turn chaos into productive, profitable work environments.  Dawn works with companies to hire and maintain talent, with sales teams to achieve extraordinary results, with executives who want to master EQ, with women who want to come out from “under the veil,” and with those who want to manifest the infinite potential within.  Barbara McDuffie Kahler  Barbara McDuffie Kahler, a retired IBM executive, is an executive coach and Founding Principal of Leadership in Action, a coaching and consulting services company. Barbara specializes in maximizing business results by leveraging the talents, passion and skills of the organization. She has experience developing leaders, creating effective organizations, building high performance teams, attracting and retaining talent and leading change. Barbara has a proven track record for developing people and organizations and delivering results. For over 30 years at IBM, she coached hundreds individually and in groups as she led business and product startups and built organizational capability for competitive advantage.  In her role as business owner and executive coach, Barbara has worked with leading companies in the technology and healthcare industries to prepare leaders for more senior assignments, integrate newly appointed executives into their new roles, coach valuable leaders to address challenges that may derail careers, and guide the leader to seek assignments and training to accelerate their personal and professional growth.  Barbara couples her own executive experience with her extensive business knowledge to guide organizations and individuals to maximize results faster.  Raleigh Pinskey  Raleigh Pinskey’s company, The Raleigh Group ~ A Viz-Ability Marketing Company™ founded in 1979, specializes in business development, image building, brand recognition, public relations, book writing and speaker coaching. Her consulting clients range from a $5,000 Marilyn Monroe doll to a leather furniture store, dog grooming products to a stunt woman, jewelry designers to shoe stores.  Raleigh is the marketing and public relations consultant who launched the Chicken Soup for the Soul book series. She has translated Viz-Ability into profits for Blondie, Sting, Bowie, McCartney, and KISS, as well as thousands of retailers, service organizations, home-based businesses and authors. A motivational speaker, she speaks internationally on the topics of public relations, marketing, self promotion and Viz-Ability! Raleigh is the author of five books, including best selling book 101 Ways to Promote Yourself, which helps many succeed in self promotion.  Karen Carter  Karen Carter, a native Arizonan, has been in the casualty, personal property, and life insurance fields for more than 30 years. Before opening Carter Insurance and Pension Services in 1985, she led the Arizona agency of a major life insurance firm in production. She holds a Chartered Life Underwriters degree and a Chartered Financial Consultants degree. Karen is a nationally recognized motivational speaker, as well as a private trust administrator and is very active in community affairs.  Pamela Hillyer  Pam Hillyer is an executive voice consultant and founder of Vocal Intelligence, LLC. a consulting company specializing in communications in a unique and comprehensive manner. Pam is changing the way people do business by helping them learn that the voice is the most powerful sales tools any star performer possesses and that we each have the capacity to do the same. She is a highly entertaining and motivating speaker who delivers powerful and effective presentations and programs.  Pam Hillyer has over 25 years of communication and business experience in industries that range from the technical Oil and Gas Industry to the creativity of sales and marketing. Pam found her niche when she was educating radio and acting students. Although a few stars were born during her tenure, the true gift she received was the insight that the voice is one of the most misunderstood and overlooked elements of every person. That process alters the human psyche in a way that each person can tap into an inner power only to find that this power is “heard” by those around them. This was something that Pam knew that the “non-media” professionals had to experience. She has worked with individuals from the front line staff to CEO’s and has an infectious enthusiasm and a passion to train others to speak more powerfully.

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The Business of Innovation

Phoenix, Arizona, October 6, 2005 – CorePurpose, Inc, and the Project Management Institute (PMI) Phoenix Chapter today announced that noted entrepreneur and business advisor, Joan Koerber-Walker, will present on The Business of Innovation, October 20, 2005. as part of PMI’s monthly professional Development series.  Intrapreneurs/Entrepreneurs: The Business of Innovation will feature Joan Koerber-Walker, executive director and founder of CorePurpose, Inc. The Phoenix, Arizona based company specializes in helping organizations grow with innovative business and resource strategies. Ms. Koerber-Walker has spent her career taking businesses in new directions. As a corporate executive, she launched new processes and programs around the world for a rapidly growing Fortune 500 company before setting out to launch her own company – CorePurpose, Inc. – in 2002. “Whether you are an intrapreneur or entrepreneur is a matter of geography” shared Koerber-Walker. “You may be in part of of a company or launching your own – “preneurs” manage the business of innovation.” Highlights of the presentation include:  • Finding your Focus • Finding the “-preneur” inside of you • Creating a culture of innovation • Connecting the dots.  About the speaker An author, speaker and life long intrapreneur/entrepreneur, Joan Koerber-Walker is passionate about finding innovative ways to help companies grow. CorePurpose, the company she founded in 2002 was recognized in 2003 by the Arizona Technology Council as one of the most innovative new companies in Arizona. In 2004, Ms. Koerber-Walker was named one of the top women entrepreneur’s in the country as a national finalist for the Stevie – considered the “Oscar” for Women Entrepreneurs. In addition to her activities as CEO of CorePurpose, she serves on advisory boards at Arizona State University, Texas A&M, Parenting Arizona and on the Board of Directors of the Arizona Technology Council and the National Speakers Association- Arizona chapter. She was awarded a BA in Economics from the University of Delaware, and an MBA (2000) from Arizona State University.  Program details and information:  When, Where and How Much?  Date: October 20, 2005  Time: 5:45 pm – 6:15 pm — Social Hour and Networking 6:15 pm – 6:45 pm — Dinner 6:45 pm – 8:30 pm — Local Announcements and Presentation  Location: Doubletree Guest Suites Phoenix – Gateway Center at 320 N. 44th St. (2 blocks north of Van Buren Street on 44th Street).  Open to the public  Cost for the dinner and speaker with a reservation is $25 Cost for the dinner and speaker without a reservation is $40 Cost for the speaker only is $10.  Registration: http://www.phx-pmi.org  About CorePurpose, Inc.  Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance.

For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.  CONTACT: CorePurpose, Inc. Joan Koerber-Walker, 480/921-3933  CorePurpose® is a registered service mark of CorePurpose, Inc.  About the Project Management Institute:  The PMI Phoenix Chapter is your local Valley of the Sun link to the Project Management Institute (PMI), the largest and most diverse international organization in the world dedicated to the profession of project management.  The Chapter was founded in 1977, as the 29th Chapter to be chartered in the United States. The Chapter has grown and evolved, until today it has approximately 2000 members, representing project management in industry, consulting, government and academia. Over one-third of our members have earned the PMP certification.  For more information, visit www.phx-pmi.org

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An Interview with CorePurpose founder, Joan Koerber-Walker

A Time for Growth An interview with Ahwatukee “-preneur” Joan Koerber-Walker  It’s spring in the valley – a time for new growth, more green, and lots of activities as we get ready for our famous Arizona Summers. It’s also the favorite time of year for a valley entrepreneur who is passionate about helping companies and organizations grow.  A nationally recognized innovator and entrepreneur, Joan Koerber-Walker launched CorePurpose, Inc., in July of 2002, after a 20 year career with Avnet, Inc. CorePurpose has a simple mission – providing services and solutions that build business. Through its three divisions, Publishing, Consulting, and the CoreAlliance™, CorePurpose works with companies in and out of Arizona to assess – where they are today -where they want to be tomorrow – and most importantly helping them get there.  In addition to her roles as a CEO and advisor to businesses in the valley and around the world, Joan is an author, speaker and active member of the Arizona community, sharing her expertise with many valley organizations including the W.P. Carey School of Business at ASU, the Arizona Technology Council, the National Speakers Association, and Parenting Arizona, a statewide services agency with a mission of strengthening families and preventing child abuse. In the following interview, Joan shares some of her best secrets for growth with Ahwatukee Monthly.  AM: More and more Ahwatukee residents are starting or running their own businesses – why do you think that is?  JKW: There are a number of factors driving a change in how many of us view work today. In the last five years, many workers left traditional jobs in corporations and explored new alternatives. In some cases, what they found was more rewarding than their former jobs and they will not be going back to the corporate world again. They have opened consulting practices, restaurants, retail establishments and on-line businesses to name a few. Many people, from the Ahwatukee area, have shared their enthusiasm with me for their new businesses or business ideas. Additionally, population demographics are changing. In 2010, over one half of the world population will be over 50 years old and the average life expectance in the U.S. will be approaching 100! People will be healthier, more active, and less likely to retire, but will want the flexibility of non traditional jobs. A new entrepreneurial or self employed life style is very attractive to many of the people embarking on their ‘second 50 years’. Many Ahwatukee residents have the resources and key factors for starting or growing a business – education, talent, experience, and the drive to create something new and different. Our corner of the valley is a great place to put these advantages to work and grow a business.  AM: You call yourself a “-preneur” instead of an entrepreneur. Why is that?  JKW: An entrepreneur is someone who organizes, operates, and assumes the risk for turning an idea into a business venture while an intrapreneur is a person who does the same thing within a large corporation. In both cases, you take direct responsibility for turning an idea into a profitable organization or finished product through assertive risk-taking and innovation. The prefix before the “-preneur” simply shows where you are in the organization when you are driving change and growth. When I am at the helm of my own company – I am an entrepreneur. When working with clients – they have the ultimate responsibility and my job is to help them as the entrepreneur or intrapreneur. I like to think that as a “-preneur” you can make things happen – no matter what the structure of the organization you are in.  AM: When you speak to audiences and in your CD’s, you focus a lot on the purpose and values of an organization. Why is that so key to growth?  JKW: Defining the core purpose of an organization is actually the process of centering in on what you really care about – what you are really good at – and in the area where these activities come together – what you can do that creates a degree of value that people will pay you for. This is your core purpose or the primary reason that you are in business. If all of your strategy, goals and activities are focused only on what satisfies each of these three criteria, there is a much higher probability for success. Conversely, activities that do not fall in these areas are opportunities for outsourcing or partnerships. The basic premise is to do what you do best and for the rest – partner with whoever is best at it. This defines WHAT you do as a company. The next key factor is HOW you will accomplish it. This is where values come into play. An organization’s values define how they do things. We always talk about how a company does something but the reality is that it’s the people inside that make things happen. People’s values determine how they do things. How they act. How hard they work. How creative they will be. If you can match the values of your organization to the values of the people who are in it (or come into it), you’ve got a winner. When people share the same values, they don’t have to be motivated. They already are motivated. They find new ways of doing things. They focus on the customers. They make things happen because they believe in what they are doing.  AM: What do you think are the most important things a company should look at as they are getting ready to grow?  JKW: Probably the most important factor is to be sure that the growth fits in with your core purpose and values. Very often we see an opportunity to grow and we jump into it before we take the time to fully evaluate what it means to our business in the long term. Growth for growth’s sake can be very dangerous. Companies that grow too fast can lose their focus, confuse their employees or adversely affect the quality their customers have come to expect. In the most extreme cases they can even run out of cash and without cash everything stops. Here are a couple of questions every company should ask themselves as they mover towards growth:  1. Does the new product, location or service fit into what we have defined as our core purpose?  2. Do we have the operational and financial resources to support the levels of quality and service our customers have come to expect from us?  3. What should we be measuring each step of the way through the growth process to ensure we are continuing to move in the right direction?  4. Who are the partners we work with who can help us with this growth and how can they help us? What are they best at?  AM: You are active in the community and donate a lot of time – why do you think that is so important?  JKW: Seeing something grow and fulfill its potential is a real motivator for me. Over the last decade there are few places in the United States that have experienced more growth than Arizona. We have new businesses, new schools, and explosion of people all bringing their new ideas, challenges, and the creativity to meet them. But to sustain that growth we need more infrastructure and services to support the foundation of the community we are building within. In the early days of our state, the pioneers bonded together and helped to build that foundation. Today there are many valley organizations and volunteers who are coming together to support us all.  In the same way we build our businesses, I believe each of us has a responsibility to focus in on what we are passionate about and then use the skills we are best at to lay a strong foundation for growth in our community. My professional passion is innovation and new technologies so the Arizona Technology Council was a great place for me to get involved. My personal passion is families and children so I volunteer my time to support Parenting Arizona, a statewide organization that prevents child abuse and neglect by helping parents develop better parenting skills. Since my strengths lie in the areas of gathering information and connecting people, I combine my passions and my strengths in ways that can make a difference in our community and when we accomplish something – it’s a great feeling.  AM: On top of all your community and business activities, you are also a wife and mother of two teenagers. How do you keep it all in balance?  JKW: I wish I could say that everything is in perfect balance. But my family would probably fall off their chairs laughing when they read this article. The reality is that I get wrapped up in what I am doing and sometimes I need a reminder of what is really important. I have a great husband and two wonderful son. When I go too far one way or another they reel me back in. In the end, what we accomplish in business and the community is important – but our relationships with family and friends are the true legacy that each of us leaves.  AM: What is your best advice for someone who is thinking about starting a new business?  JKW: Find something you can get really excited about. Starting any new business is hard work and few pay off right away. You need to really care about what you are doing. It keeps you energized and enthusiastic when things get tough. Once your business is established, use your passion, your purpose, and your values as a guide. Find employees and partners that share your passions and values. Together you can’t help but grow!

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The Business of Innovation March 22, 2005

March 22nd event explores the Business of Innovation.  Phoenix, Arizona, March 8, 2005 – CorePurpose, Inc, and the W.P. Carey School of Business at Arizona State University today announced that noted entrepreneur and business advisor, Joan Koerber-Walker, will present on The Business of Innovation, March 22, 2005 at 6:00PM at the ASU Karsten Golf Course.  The event is a continuation of the Link and Learn series sponsored by the W.P. Carey MBA Alumni Council. Each event features thought leaders sharing their expertise in key areas of interest to the valley’s business and alumni communities.  Intrapreneurs/Entrepreneurs: The Business of Innovation will feature Joan Koerber-Walker, executive director and founder of CorePurpose, Inc. The Phoenix, Arizona based company specializes in helping organizations grow with innovative business and resource strategies. Ms. Koerber-Walker has spent her career taking businesses in new directions. As a corporate executive, she launched new processes and programs around the world for a rapidly growing Fortune 500 company before setting out to launch her own company – CorePurpose, Inc. – in 2002. “Whether you are an intrapreneur or entrepreneur is a matter of geography” shared Koerber-Walker. “You may be in part of of a company or launching your own – “preneurs” manage the business of innovation.” Highlights of the presentation include:  • Finding your Focus  • Finding the “-preneur” inside of you  • Creating a culture of innovation  • Connecting the dots.  About the speaker  An author, speaker and life long intrapreneur/entrepreneur, Joan Koerber-Walker is passionate about finding innovative ways to help companies grow. CorePurpose, the company she founded in 2002 was recognized in 2003 by the Arizona Technology Council as one of the most innovative new companies in Arizona. In 2004, Ms. Koerber-Walker was named one of the top women entrepreneur’s in the country as a national finalist for the Stevie – considered the “Oscar” for Women Entrepreneurs. In addition to her activities as CEO of CorePurpose, she serves on advisory boards at Arizona State University, Texas A&M, Parenting Arizona and on the Board of Directors of the Arizona Technology Council and the National Speakers Association- Arizona chapter. She was awarded a BA in Economics from the University of Delaware, and an MBA (2000) from Arizona State University.  Program details and information:  When, Where and How Much? Date: March 22, 2005 Time: 6:00 PM Reception and networking 6:30 PM – 8:00PM – Presentation Location:  ASU Karsten Golf Course 1125 E Rio Salado Parkway, Tempe, AZ 85281  Open to the public – Free of Charge  Registration:  W.P. Carey Alumni can register at online at https://wpcarey.asu.edu/alumnicommunity/EventsReunions/index.cfm  Members of the business community may register by sending an email confirmation to wpcareyalumni.mba@asu.edu.  About CorePurpose, Inc.  Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance.

For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.

CONTACT: CorePurpose, Inc. Joan Koerber-Walker, 480/921-3933 jkw@corepurpose.net

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CorePurpose Founder elected to the Board of Directors of the Arizona Technology Council

 

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CorePurpose Founder elected to the Board of Directors of the Arizona Technology Council
10/20/04 Arizona Technology Council Announces Seven New Board Members and Paul Johnson as Returing Chairman

(TEMPE, Ariz.—October 20, 2004)—The Arizona Technology Council today announced the names of seven new members of its Board of Directors and designated Paul Johnson, President of ComSites, Inc. and former mayor of Phoenix, as the returning Chairman of the Board of Directors.

The seven new members, named for a three-year term beginning October 19 are:

Rick Crutchley
General Manager
Inflow
Phoenix, Arizona

Michelle Hanna
President and CEO
Ribomed Biotechnologies Inc.
Phoneix, Arizona

Gene Holmquist
President
Ensynch, Inc.
Tempe, Arizona

Joan Koerber-Walker

Executive Director
Core Purpose, Inc.
Phoenix, Arizona

Dan Mazzola
Technology Account Manager Computer Systems
Sun Microsystems
Phoenix, Arizona

Jon McGarity
Chairman
Arizona BioIndustry Association
Phoenix, Arizona

Robert Smith
Vice President, Strategic Technology
Honeywell
Phoenix, Arizona

“The Council is fortunate to attract such exceptional individuals to the board and I know they will significantly benefit our organization,” said Todd Bankofier, President and CEO of the Arizona Technology Council. “We are also delighted that Paul Johnson will be returning as chairman of the board. He is an integral part of the Council’s success.”

About The Arizona Technology Council
Since its inception in 2002, the Arizona Technology Council has stood as the largest association of technology companies in Arizona, whose shared vision is for the state to be recognized as a top-tier center for technology-based businesses. The Council works to carry out this vision by driving partnerships, policies and programs that advance the business climate for Arizona’s technology community and by representing, supporting and advocating for member companies through initiatives, advocacy, networking and effective communications.

The Arizona Technology Council represents 30,000-plus employees at more than 400 of the leading technology companies across Arizona. Represented industries include advanced manufacturing, aerospace, biotechnology, e-learning, environmental technology, software, Internet applications, semiconductors, and telecommunications.

For more information, visit http://www.aztechcouncil.org.

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