As entrepreneurs, business owners, employees, or just as people, we all face challenges. And often those challenges involve the BIG M – money. When it comes to growth, you need resources. Money for marketing, for inventories, for systems, and oh yeah, groceries.Continue reading
So much is written about leadership, about teams, and about the importance of both.
Sometimes we choose the path of leadership and sometimes it chooses us. Most leaders will tell you that to be a good leader is to be a good follower.Continue reading
It has been said that diamonds are a girl’s best friend – and who am I to disagree. I love the sparkly little things. But, in the world of business, I love a different kind of diamond more. These kinds of diamonds make a real difference.Continue reading
I’ve been fascinated by space ever since I was a kid. I still remember the night when it all began. My friends and I had pitched our tent in the back yard for a sleep-over and were toasting marshmallows over the barbeque when Mom and Dad called us all inside to watch history happen. Before our wondering eyes, American Astronauts took their first steps on the moon. It inspired me, encouraged my love for science and technology, and made me proud to be an American. It made a difference.
Now, I’m no rocket scientist, but I’m proud to say I know one. Meet Joe Williams of NASA, my favorite Rocket Scientist. More than your ‘Average Joe” he’s a husband and father seeking to make a difference in all that he does whether its dancing with his daughters in their dance recital or in his professional work, as a “rocket scientist” contributing towards establishing a sustainable and permanent human presence off Earth.
I first met Joe through Twitter (he’s @RikerJoe) and by reading his blog titled Leading Space (one of the best blogs out there if you are a student of leadership like me.) Online conversations evolved into emails then phone calls and this week I even got to visit the Johnson Space Center in Houston to meet him along with some of the team in person – what a treat!
As part of our ongoing People Making a Difference series, here and on Little Life Stories, I asked Joe a few questions. Here is what he had to share…
“Be a leader, be a friend, be of service.” Joe Williams
JKW: Can you tell me a little bit about what you are up to at NASA these days?
Joe: My current project is working with our team in determining how NASA’s mission operations in Houston acquires the goods and services it needs to fulfill its role in human spaceflight. About 85% of NASA’s budget is spent on procuring goods and services from the private sector, and mission operations is no different. Whether it is Mission Control, our training facilities where we train astronauts, or the people who work in them, we are heavily reliant upon our contractor workforce to accomplish our mission. With the recent policy shift mandated by the White House for NASA away from the certainties associated with near-term Moon landings and into the uncertainties and ambiguities of new technology development, the task before me is made even more difficult. What is the near-term role of mission operations? How do we procure the goods and services we need to fulfill that role? I love a good challenge, and it’s here!
JKW: That’s going to take a lot of leadership focus. Who are some of the leaders you have worked with and been mentored by who inspire you.
Joe: I’m inspired by Dr. Scott Pace, Director of the Space Policy Institute at George Washington University. A few years ago I served as his Executive Officer for a five-month period while he was an Associate Administrator at NASA Headquarters in Washington, DC. Scott has the amazing blend of a strong technical background (his is in physics as is mine), a grasp of the subtleties of space policy, and the ability to formulate and articulate the combination of both in an amazing way. Scott inspired and encouraged me to stretch myself in many ways. Two of these in particular are to be comfortable working with leadership at least two levels above my pay grade, which is paying tremendous dividends in my current work. The second is that we are capable of handling a tremendous volume of work – that the only impediment is our own self-imposed limitations of what we think we are capable of doing. Scott always smiled when I would report to him something along the following lines: “I’m working two dozen items and I believe you would like to hear the status on six of them.”
JKW: A key to leadership is understanding what really matters – what ‘matters’ to you?
Joe: I’m rooted in my three core values: learning and discovery, fairness and respect, and excellence. NASA’s mission and results align with all three. Therefore, NASA gives me the opportunity to make a difference directly in creating a sustainable and permanent human presence off Earth. I feel strongly it is our destiny to eventually leave Earth and settle other places. It’s part of our heritage as a nation to explore and discover the world and universe around us.
Family is incredibly important to me. My wonderful wife JoAnn keeps me grounded so that I never forget what’s important at home, even when I am hyper focused on space exploration and our NASA mission. Together we are creating a better future for our daughters. She’s an important reason why I can what I do. On the lighter side – I am a HUGE Texas Longhorns fan. Burnt Orange is my favorite color especially when cheering for my favorite team.
JKW: If you had three wishes, what would they be?
Joe: My three wishes are tied to my three core values:
- That everyone can get the education he or she needs to make a difference;
- That we can treat each other with fairness and respect; and
- That each of us will demand excellence from ourselves and from each other.
In the final countdown…
Spending time with great leaders is an “out of this world” experience. What I learned in my visit to NASA is that The National Aeronautics and Space Administration is more than just about space exploration – it’s a breeding ground for our nation’s leaders, a crucible for innovations of all kinds, and a source of inspiration and pride for Americans everywhere.
NASA history began when John F. Kennedy said: “”I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to Earth.” That one goal sparked thousands of innovations, new technologies , new industries, and through them hundreds of thousands of high paying jobs for Americans, yet in a time when we need them more than ever, we may be missing the opportunity to set new and equally aggressive goals.
Perhaps it’s time to reengage the American spirit with a new goal. I believe that this nation should commit itself to achieving the goal, before this decade is out,…. Washington…are you listening?
Thanks for stopping by. Stay Tuned…
An article at Mashable.com got me thinking this morning. Growing a business is serious stuff. But occasionally a little humor, a novelty, or even a contest or prize can help you business gain the attention of your target market and grow that much faster.
After all it’s about getting your customers and your potential customers talking about you and eventually actually buying from you.
Whether your business is B2B (business to business) or B2C (business to consumer) a dash of creativity and a bit of buzz can help move you up the growth curve.
A great way to see a selection of creative marketing ideas is to spend a little time on YouTube … so that’s just what I did. And here is what I found…
“If you want to market something – create a social object.”
(You can find more from InfernoPR at their YouTube Channel._
What is a social object? Well let’s look…
And as a Mom, my personal favorite, Evian’s Roller Babies.
Not everyone hits with millions of views on YouTube – but that’s OK.
There are lots of other ways to draw attention to your product by capturing the customers imagination and attention. Here are some more…
- Todd Davis of LifeLock is so confident of his company’s service that he posts his Social Security number all over the place – he said it on Oprah, put it on billboards, and pasted it on the back of a bus and drove around the U.S.
- Shwaag founders Eric Keosky-Smith and Michael Edwards are building a business around Giving Away really cool stuff. Audiences love it and so do the companies whose products they promote.
So maybe it’s time to try something new…
You never know where it might take you…or your business.
Thanks for stopping by. Stay Tuned…
As I make my way around the business and investment communities, too often I see and hear examples of businesses that have terrific potential but just need a boost to turn potential into reality. More often than not, what they need MOST is a plan to move from concept to commercial success.Continue reading
Watching the Massachusetts Senatorial election results yesterday, started me thinking back to the Presidential campaign of not so long ago… back in the days when BOTH candidates campaigned on themes of CHANGE.Continue reading
Last week, I had the pleasure of listening to Lon Safko, co-author of the Social Media Bible speak to a group of counselors from SCORE and the SBDC as a prelude to Greater Phoenix SCORE’s Social Media Event this January 14th and 15th.
During his presentation, Lon kept emphasizing the reasons, excellent ones BTW, that businesses need to pay attention to and utilize social media. And repeatedly he punctuated his message with a continuing theme…Oh Yes! It’s FREE!
But is it?Continue reading
Each year in January, I try to plan my calendar to meet with friends in the first two weeks. I have a diverse group of friends ranging from entrepreneurs to folks from corporate America, from local community volunteers to national leaders, and from neighbors to old school chums.Continue reading