CorePurpose and CoreAlliance Member communications and social media strategies work and have been featured in numerous articles, blogs and podcasts as well as in the best selling Social Media Bible by Lon Safko.
Unlike some of our CoreAlliance Members who are leaders in the social media sphere, Joan Koerber-Walker, CorePurpose Chairman and CEO, would never claim to be a social media expert, just a business person learning to use it effectively with some really great coaches.
Our Profiles on Twitter
In addition to the company feed on Twitter (@CorePurpose ), we have a total of five twitter profiles personally maintained by our founder.
@joankw for an eclectic mix of things that I share with my friends on Facebook as well as with my twitter followers at the same time.
@CorePurpose is all business articles and tips. This links back to my profile on LinkedIn.
Why 5 Profiles? Here’s what Joan Koerber-Walker has to say…
- If you Tweet consistently – and I do – it can cause you to monopolize your friends feeds. It’s like crying wolf – when you have something important to say – no one’s there to listen.
- Your profile is a brand component. Multiple profiles allow you to keep your brand focused and consistent within each profile. People follow the profiles that have the messages they want.
- It’s easier to have real conversations. On the focused profiles, I follow publications and people who tweet on the subject – when we connect we have something to actually talk/tweet about.
- The strategy works. Over the last few years, we have monitored this closely, removing dormant accounts, engaging in conversions, and monitoring the level of overlap. The result is an aggregate community of over 175,000 at last count with a relatively low level of overlap.
Ways to make work it without going crazy
- There are some great tools for those of us with multiple profiles. None are perfect, but my toolset includes Seesmic – great visual interface – and Hootsuite which allows me to ‘tweet later’ and manage the follow. It these two platforms would just merge into one, I would be in Twitter Heaven.
- Manage your time – a great way to spread your messages across the day with out being tied to your computer. Early each morning I schedule a few messages for each profile to tweet later using Hootsuite. Then I log in later via Seesmic to read the feed, reply to conversations, or share more ‘in the moment’ thoughts.
- Set aside a specific time to do this then turn it off. It’s easy to get sucked into all the goings on and not get other important things done.
- Less can be More – Using lists and other tools can help you zero in on good content. That way I can find interesting new people and still get through all the messages in a reasonable amount of time.
I look forward to sharing ideas with you.
Joan Koerber-Walker, founder and Chairman, CorePurpose, Inc.