If you are working on growing your business, you can expect to hear talk about the importance of building a brand. There are branding companies, branding consultants, branding experts, branding strategists, and so on and so on. All of them want to help you grow your business by creating a brand presence in the mind of your current and future customers.
Leaders wear many hats. Good ones are visionaries, coaches, cheerleaders and trailblazers. Yet when times get tough or change happens, the chief role of a leader becomes that of a trouble shooter with the responsibility for preparing the team for immediate action. As they say in the movies…It’s time to lock and load.