If you are working on growing your business, you can expect to hear talk about the importance of building a brand. There are branding companies, branding consultants, branding experts, branding strategists, and so on and so on. All of them want to help you grow your business by creating a brand presence in the mind of your current and future customers.
Tag Archives: business tips
Leaders, get ready to lock and load
Leaders wear many hats. Good ones are visionaries, coaches, cheerleaders and trailblazers. Yet when times get tough or change happens, the chief role of a leader becomes that of a trouble shooter with the responsibility for preparing the team for immediate action. As they say in the movies…It’s time to lock and load.
The Best Support is Bidirectional
As I go about my day, I wear a hat or two or three. I’m a Mom, a wife, a non-profit executive, a CEO, a board member, an investor and a few other things. Across them all, it it all ties back to one thing. I need the help and support of others to get the job done. This week, at one of my many meetings, a fellow board member shared a thought that has really stayed with me. “We need to provide value BEFORE we ask for support.” As I have continued through my week, that message kept coming back to me. Continue reading
What’s Your CorePurpose? How will you achieve it?
This week, Tuesday in fact, I have my first BIG meeting as the President and CEO of AZBIO, the Arizona BioIndustry Association. It’s probably the most important meeting we will have all year – the first phase of our strategic planning process.
There will be other important events and meetings through out the year, but this one lays the foundation for what we will do and who we will do it for.Continue reading
Help! I’m chained to my desk!
We’ve all been there. Those times when we have so much to do that we’re just not sure how it will all get done. Emails are pouring in. Reports are due. The phone won’t stop ringing. New social media communication tools are pinging you from all sides. A new crisis has just popped up and you have not finished dealing with the old one! Each forms a link in a chain that has you attached to your desk. Continue reading
Business and the Writing on the Wall
What does what you say about your business say to your customers? Can they read the writing on the wall? If customers can’t quickly understand just what you are offering them, it’s likely you may never get the chance. No matter what your business is or how big or how small, the way you tell your story is key to success.Continue reading
Success Tip: See yourself as others do
The key to success is not how you see yourself. It is how others see you, speak of you and think of you. Continue reading
Success Tip: Check out the BIG Game
Today is the big day, Super Bowl XLV. Folks will be donning green and gold or gold and black. Friends will gather around TV sets across the country gobbling up things they know that should not eat and for this one day of the year the DVR is set not to skip the commercials, but to catch them for instant replay.Continue reading
Success Tip: Know what you want to be…and why
Whether you are charting the course for your personal career or the path your company will follow, there are two questions that have a significant impact on future success:Continue reading
The Success Tip: Dream then Deliver
We all dream. Without dreams there would be no innovation, no entrepreneurs, no purpose. From our dreams come vision, inspiration and hope. But dreams are not enough. To move from the world of dreams to the reality of success, you need to deliver. Otherwise you just keep dreaming and never get to see your dreams become real.Continue reading