In today’s economy, wouldn’t it be wonderful if there was a magic recipe for growth? Just pull out your business cook book, follow the instructions, pop it in the oven and enjoy success. Unfortunately it’s not quite that easy. If it was, we would all master the recipe early and reap the benefits.
But in reality it is not that simple. Business success requires a unique mix of ingredients and process that fluctuates with changes in our internal and external business environment.
I remember, when I was a kid, my Grandmother telling me, “If you want to eat, you need to learn to cook.” Well, in the world of business – the same can be said.
Each recipe starts with a goal in mind.
You have a physical or mental picture of what your desired result will be whether it is scrambled eggs, a mushroom quiche, or chocolate chip cookies.
The second section is the list of ingredients
If I am making my favorite, warm, gooey Chocolate Chip Cookies – there are some basic foundational ingredients – butter, sugar, flour, eggs.
I need a leavening agent like baking soda or baking powder to make my batter rise.
Flavoring – like vanilla or almond extract
And differentiators like chocolate chips, nuts, coconut, or raisins to make my cookies stand out.
I also need to focus on the quality of my ingredients to ensure a great result. Lot’s of people may have the same recipe – but the quality of the ingredients I use can make my cookies better than the rest.
And then I need to apply just the right amount of energy to make it all blend together. Plus a different kind of energy to bake it into a finished product.
Only when the cookies are out of the oven, cooled, and in my mouth will I know if I have obtained the desired results. If it’s not perfect – I can always try again.
Applying it to business.
When it comes to our businesses the processes are not that different. We need…
A goal – that clear picture of what we are trying to achieve.
The right base ingredients – a product, a service, a market to serve and people to do the work.
A leavening agent – No baking soda here – this the the values that you and your people employ as you follow the plan.
Flavoring – your marketing and communications strategy
Differentiators – the unique aspects or innovations that you bring to the equation and to your customers.
To Add Energy – in the right proportions at the right time – and that’s where leadership comes in. Not enough energy and your result is half baked. Too much and your result is burned to a crisp.
Don’t forget to focus on the quality of your ingredients to ensure a great result. Lot’s of people may have the same recipe – but the quality of the ingredients you use can make YOUR BUSINESS better than the rest.
There is a recipe after all.
You just have to keep experimenting until you find yours.
So, what are you going to mix up and pop in the oven?
Thanks for stopping by. Stay Tuned…