There are few things as powerful in this world as when people come together as a community to make something happen.Continue reading
Have you fallen lately? Been knocked off your feet? Are you facing a challenge through no fault of your own? Is it tempting to feel sorry for yourself, to think that times are too hard, to just give up?
My old friend and mentor Don Sweet sent me this video last week. It really struck a chord and got me thinking.
After you’ve watched this video – its hard to be negative or give up. Few face challenges on a daily basis that are anything like this. If Nick Vujicic can get back up and finish strong – how can we ever stop trying with the challenges we face.
We’ve seen this week that dreams can come true. Just look at how the world has embraced Susan Boyle, a woman who lives in a little Scottish village, definitely does not look like the typical ‘superstar’ and unlike Madonna – Susan’s never even been kissed. But she pursued her dream of being a singer. Her dream took her to Britain’s Got Talent…that took her to You Tube where close to 20 MILLION people have watched her WOW the judges and touch our hearts with her incredible voice, and now she takes the next steps and gets ready to take her place on a larger stage. See the newest videos on Today for more.
As a make my way around the community, I meet with lots of Arizonans. People who are looking for new jobs, who are struggling to meet payroll, or are facing other challenges in their lives or in their businesses. But what gives me hope is the resilience and determination I hear when we sit down and talk. Whether it’s over the phone for in a local coffee shop, I hear stories of people working together to make a difference, sharing ideas, asking questions, and finding answers and solutions to challenges. Here are just a few examples:
- Allan Starr started a new discussion forum on Linked In called Marketing Partners Memos. An established business leader and marketing expert, Allan asked his friends questions about things like SEO and reaching customers – you’ll find of tips and advice from a number of folks in the Valley – great ideas.
- I am NOT a Social Media expert. But I have friends that are. They have helped me understand how to effectively use social Media as a tool for starting conversations. When I put out a post on it this week, it spread like wild fire. If you missed it and need some tips – see the ones I got from the experts and examples you can use as models at A Busy Person’s Tool Kit for Social Media.
- For fun, I shared a quote from Albert Einstein on Facebook – “Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. ” This quote sparked such a great discussion about the power or asking questions and the importance of collaboration and partnering that I moved it to the blog so that people can keep the conversation going in an open forum. You can join the conversation too at Question of the Day – How can I help you?
- Tax Day – A crowd gathered at the Capitol to share their feelings on the state of the economy, government and taxation. I chose to skip that particular gathering. 🙂 But if you want a flavor for the issues and answers around the question at the state level see the posts Opportunity Springs Up and Doing the Right Things in Arizona.
- Jeremiah Trnka’s new Arizona Edition of The Performance Magazine launches next week. Wednesday night he introduced me to some of his friends at CEO Space and we got a sneak peak. Keep an eye out for this new publication full of great business ideas from leaders from around the country and Valley experts too.
- Francine Hardaway of Stealthmode Partners sent me a note with and introduction to Jo Ellen McNamara, Executive Director of the West Mesa Community Development Corporation. We met for breakfast at Chompie’s yesterday to share ideas. What a great addition to our Economic Development community. Jo Ellen is very experienced and is doing exciting things in the East Valley. We could have exchanged ideas all morning! I look forward to working with her in the future.
So, the next time life knock you down, pick yourself up. Think of the inspiration of a Nick Vujicic or a Susan Boyle. Find a dream – and some friends and colleagues to partner with – and go for it!
– Joan Koerber-Walker
Are all the choices and options for social media making you dizzy? As a business person are you wondering if social media is a useful tool or a productivity disaster as employees or you personally ‘waste’ time on line? As a job seeker, are you looking at social media as an answer to all of you problems. As a parent are you concerned about who your kids are connecting with and why?
With all of the choices, opinions, strategies, and continuous change – who wouldn’t be dizzy!
OK, here comes the BIG disclaimer. I am NOT a social media expert. I do not claim to be, do not want to be, and probably never will be. What I am is a business owner and executive who never has enough time. So I use technology for what is is, a tool.
Every tool must have a purpose, and in the case of social media, its purpose is to start and continue conversations. Conversations are what I am good at. Conversations identify issues, uncover strategies for change, bring us up to date information, and keep us connected.
So lucky for me, I have friends and associates who ARE experts. I started a conversation with them and they helped me put together a toolkit that accomplishes what I need to do and then looked over my shoulder to make sure I did not mess it up.
In my case, my tool kit looks like this:
|Connect with Business Contacts and Showcase Qualifications
|Online Resume so Search Firms and Companies can Hire Me
|Linked In and Bright Fuse
|Sharing information and making updates to multiple profiles by cross linking accounts*. One for business info, one for friends. Note – never sell to friends if you want to keep them connected.
|Online address book and place to share and receive updates from business associates on business interests and activity
|Stay connected with Friends – share info, ideas, updates, and fun stuff.
|Share more detailed thoughts and ideas, build your brand, have longer conversations, publish articles on line, comment on other peoples ‘conversations’.
|Share Videos of yourself or others making a difference
|* Time Saving Tip – Set up a Business Twitter account and a Personal Twitter Account. Connect your Linked In, Plaxo, Facebook, etc. to the appropriate RSS feed. Then from HootSuite you can access both accounts – post updates – scan for news, replies, etc. and do it all quickly from one dashboard. You can even schedule your Tweets so it looks like you are always engaged even when your busy elsewhere. 🙂
|* Time Saving Tip – News Sites Consolidate information and so do some powerful Tweeters, newspapers, and magazines. AllTop let’s you pick the blog sites and publishers that you want to watch and puts them all on one page. Examples of Major Tweeters also provided.
|AllTop and tweeters: @GuyKawasaki, @Time, @WSJ, @NYTimes, @PhxPublisher, @AZBizReporter
So now that you have had a peek inside my Social Media Tool Kit, think about what you want to have in yours. Here are some great resources to help you decide what tools are right for you…
Want a manual? The Social Media Bible by Lon Safko and David K. Brake. (John Wiley and Sons) releases May 4, 2009 and is the most complete guide on the subject ever published. It’s a complete reference with 840 pages! Don’t worry, it’s well indexed so you can find what you need. I just ordered my copy on line for early delivery on Amazon.com (<$20) and saved myself a trip to the book store…
Want a Symposium: Check out the CABIT Symposium (coming up April 23 and April 24th at ASU for the all the latest in Collaboration from Social Media to Cloud Computing.
Want a Class? Jennifer Maggiore owns a firm specializing in development and management of Social Media campaigns. Her experience includes both the private and non-profit sectors for small businesses and national organizations. Jenn is offering hands-on classes to help you get started in the ASBA Computer Lab this month.
Ok – one last gasp on the subject. How long does all this stuff take? Well, learning the ropes and the initial set up takes some doing, but like a tool chest you can add pieces one at a time. Once you have your tool kit, just slot some social media time in your schedule. An hour in the morning (to read what’s happening in world and post a few comments) and a half hour at night to check back in does the trick for me. I wish I could get through my emails half as fast. 🙂
– Joan Koerber-WalkerTechnorati Tags: joan koerber-walker,corepurpose,Social Media Bible,Lon Safko,David K. Brake,Steven Groves,Francine Hardaway,Guy Kawasaki,Jennifer Maggiore,The Lavidge Company,Social Media Club Phoenix,ASBA,Dave Barnhart,Metro Studios,AllTop.com,Hootsuite.com,Twitter,Facebook,Plaxo,Blogs,LinkedIn,YouTube