If you are working on growing your business, you can expect to hear talk about the importance of building a brand. There are branding companies, branding consultants, branding experts, branding strategists, and so on and so on. All of them want to help you grow your business by creating a brand presence in the mind of your current and future customers.
Millions of articles and blogs have been written on the topic of branding. Google the word ‘branding’ and you will get over 33 million hits!
Unfortunately too often, businesses spend lots of money creating and protecting their marketing message and not enough time protecting the value of their brand. Continue reading
A business owner asked me the other day, what was the best marketing strategy ever? I did not have to think very long. To me, the answer is Southwest Airlines in its early days. In a day when Southwest was competing with industry giants to launch a new airline, they broke through and succeeded by demonstrating that they were the airline you wanted to fly by doing the following things.Continue reading
Is your Twitter account starting to look like the house of that little old man down the road who never weeds his yard and never throws anything out?
Is it full of clutter, empty boxes, things that are broken, or that you never use.
Do you still have people on your Christmas Card List that sent you a card in 1995 and you have not heard from since?
Perhaps when you read this, you may think I have taken a page from Oscar the Grouch, but there are times when you need to bite the bullet and Clean Your House.Continue reading
The greatest message in the world will have no impact if no one is listening. This is not exactly a new concept. But if you forget it, you can get into BIG trouble.Continue reading