Business in the Fast Lane

1981 Porsche 928 (3)Are you looking to move your business into high gear and get things moving this summer? Business in the fast lane sounds great.  Think of how we describe it –

Taking the Lead

Going all Out

Racing Through the Checkered Flag

But running at high speed can be tricky. 

Here are some helpful hints I’ve learned along my journey. Maybe they’ll come in handy for you too. 

Map your course

Whether you are running a race or growing a business, you need to know where you are going.  Champion drivers on the course or in the board room will tell you that the secret to winning the race is a solid plan.  You need to map out the course, know where the detours are, and how you will accelerate through the curves that are sure to lie ahead. Then you need to stay the course and keep your eyes open for the unexpected. 

Check your gas tank

1980 Chevroley Corvette (1)Before you rev your engines, check your gas tank!  There is nothing worse than pulling to the head of the business pack  and then sputtering to a stop because you ran out of gas! Fuel for your business comes in many different forms.  It can be the right resources, a strong marketing plan, or the capital you need to make it to the finish line.  Many a race has been lost because the driver simply ran out of gas!

Assemble a great pit crew

Winning drivers have winning teams.  No one wins the race alone.  The driver may be the person everyone sees out in front, but it is the pit crew that makes sure that he or she can stay there.  The same is true for winning businesses.  Your business pit crew is essential.  They are the people that ensure that your business can deliver on its promises, stay on course, speed up when it needs to, and go the distance.

Be sure your vehicle fits.

1997 Chevrolet Tahoe

When we look at a race track, the cars look very alike. They are small and sleek and nimble.  When it comes to the business race, you have a wide choice of vehicles to get you to where you want to go.  The trick is to know the right size, features and benefits will be the best fit for you and  your goals.  Running fast and sleek in stealth mode may be what your business needs, but when you are packing for a long haul, you might want to look around for a workhorse that can carry the load.  It might be yours, or it might belong to a strategic partner – but either way you need the right style and fit to achieve your goals and get the job done.

But most of all…

DSC00261what ever vehicle you choose to get you where you are going …

Buckle up and enjoy the ride!

After all what is the point of starting the race if you don’t enjoy the process of winning it.

Thanks for stopping by.  Stay tuned…

Joan Koerber-Walker




Posted in Growth.