Electronics Primer – the newest title from CorePurpose Publishing

Electronics Primer: The Products, The Markets, The Players  Publisher: CorePurpose® Publishing  Editor: M. Laura Kane-Sellers, MA, MBA  Contributing Authors: Marlane Miller, Angela Moran, Brian Richardson, Tom Waguespak, Russell Carter, Warren Bickley  © 2005 M. Laura Kane-Sellers ISBN: 978 09747056 8 2 MSRP: $ 69.00 Educators Price: $49.00  FOR IMMEDIATE RELEASE  Phoenix, Arizona– CorePurpose Publishing today announced the release of Electronics Primer: The Products, The Markets, The Players (Electronics Primer) a new handbook that provides a comprehensive overview of the electronics components that form the building blocks of the global electronics industry.  The book is authored by a collaborative student team from Texas A&M University and edited by Texas A&M faculty member M. Laura Kane-Sellers who also holds the office of Education Foundation Director of the NEDA. “As an educator and electronics industry executive, I was dismayed to find that there was no quick reference tool on the market that provided a comprehensive and unbiased overview of the many component products that make up the electronics industry” shared Kane-Sellers “Having challenged my students to research the various product groups, we soon found that their combined efforts could fill a much needed gap in the libraries of students, educators, engineers and electronics industry executives alike. We took the idea to the executive board at NEDA who recognized the value and invested the support for the creation of this much needed tool.”  Publication of Electronics Primer was underwritten by a grant from the NEDA Education Foundation, which is affiliated with the National Electronic Distributors Association (NEDA). Robin Gray Executive Vice President of the NEDA shared at a recent gathering of electronic industry leaders “This is a book that every distributor sales person should have a copy of. Electronics Primer has the pertinent information that distributors, manufactures, and their customers need to have on hand. This may well become a “bible” for our industry.  Leading electronics industry executives are also acknowledging that Electronics Primer fills a gap that has existed in the tools available for employee training. According to Skip Streber, Vice President, Global Semiconductor Supplier Marketing at Arrow Electronics, “The Electronics Primer is an incredibly comprehensive yet easy to understand introductory guide to the basics of electronics. This valuable tool is a must read for every new inside and outside sales person. It provides an excellent overview of the vast majority of passive and active electronic components. I would recommend this book to anyone entering the electronics industry!” Craig Conrad, Sr. Vice President and Chief Marketing Officer and Strategic Planning Officer for TTI also agreed and shared “I’ve been in this industry now for over 30 years and have yet to see a practical guide to all of the different technologies in the industry as comprehensive and easy to understand as the Electronic Primer. This book should be the core for training any person joining the electronic industry. I recommend it highly!”  Electronics Primer can be ordered through the National Electronics Distributor Association at www.NEDAssoc.org and at www.CorePurpose.com.  Features and Benefits:  A Comprehensive Industry Overview:  Electronics Primer is a comprehensive non-technical guide to the electronics industry. It offers product descriptions, features and benefits and the life cycle of a wide variety of components: semiconductors, active discrete and passive electromechanical interconnects. The Primer also provides company names, websites, revenue, and market share information.  Semiconductor Components Analog * Sensors and Encoders Connectivity * Data Converters * WiFi * Blue Tooth * Interface * Fiber Optics * Power Management * Radio Frequency * Signal Conditioning * Microwave Logic * Wireless * Field Programmable Optoelectronics * Discrete—Logic IC Processors * Microcontrollers * Microprocessors * Digital Signal Processors Memory * Volatile * Nonvolatile Active Discrete Components * Diodes and Thyristors * Transistors Passive Electromechanical Interconnect Components * Switches * Relays and Circuit Breakers * Cooling Equipment * Potentiometers and Trimmers * Filters * Resistors * Capacitors * Power Supply * Connectors  The Products • Defines all products in the specific product group in a non-technical, simplified way. Also, this section answers questions such as how customers use the product and what problems the product solves.  • Includes the primary features the customer uses to make selections about the specific product type stated in terms of the user benefits and answers the question “so what?”  • Life Cycle Stages of a life cycle are explained in each product area and product families are positioned on a life cycle curve.  The Market • Identify key Manufacturers, Distributors, and Suppliers Worldwide and Regional Total Available Market (TAM) Distributor Total Available Market (DTAM) and Market Segmentation.  • Market Trends o Historical—1998, 2000, 2002, 2004 o Projected— 2005, 2007, 2010 End equipment applications for each product group  The Players  Which manufacturers drive the top 80% of the revenue for these products o Company Names o Company Websites o Authorized Distributors o Revenue in $Millions o % Market Share Written by a team that combines Academic Excellence with Decades of Industry Experience  Editor:  M. Laura Kane-Sellers, MA, MBA is a full-time faculty member at Texas A&M University in the Industrial Distribution Program. In addition to her responsibilities at TAMU, Laurie serves as Education Foundation Director for the National Electronic Distributors Association (NEDA). She worked in the electronics industry for 20 years prior to pursuing her Ph.D. at TAMU. Having completed all Ph.D. coursework in Education Human Resource Development with a minor in Industrial Distribution is scheduled to complete her dissertation by December 2005. Laurie also holds two master’s degrees: one in Business from Southern Methodist University, and the other in Speech Communications from Texas Tech University. Laurie is co-author of Connecting Resources: A Primer for Electronics Distribution published in 2004. She is currently working on a book titled Painting the Homeless Visible and Giving them a Voice scheduled for release in 2006.  About the Authors – The Texas A&M Student Team  Marlane Miller is a Senior Industrial Distribution student at Texas A&M University, class of 2005. She will graduate in December of 2005 with a bachelor’s of science degree in Industrial Distribution along with a minor in Business. Marlane is at present seeking a job in the electronics industry with plans to obtain an MBA in the future.  Angela Moran is from Dallas, Texas, and a graduate of the Texas A&M Class of 2004. She majored in Industrial Distribution with a minor in Mathematics. Currently, Angela is observing in the Dallas Independent School District to complete her secondary teacher certification. After this, she plans to obtain a master’s degree.  Brian Richardson was born and raised in San Antonio, Texas. Brian graduates in December of 2005 with a bachelor’s of science degree in Industrial Distribution from Texas A&M University. He is currently searching for a job in the electronics industry and looks forward to marrying his high school sweetheart in March of 2006.  Tom Waguespack is a May 2005 graduate of the Texas A&M University Industrial Distribution Program. He is currently an Account Manager for TTI, Inc., an industry leading distributor of passive, interconnect, and electromechanical components. Tom was born and raised in Houston, Texas.  Russell Carter grew up in Houston, Texas, and attended Texas A&M University studying Industrial Distribution. Russell found his niche in the electronics field and was inducted into the Sigma Delta honor society. He graduated in May 2005 and accepted a job with Texas Instruments in Dallas, Texas, where he is responsible for capacity/business planning for worldwide manufacturing of analog products.  Warren Bickley graduated from Texas A&M University in May of 2005 from the Industrial Distribution Program. Warren lives in Dallas, Texas and, along with Tom, is an Account Manager for TTI, Inc.  About NEDA – The National Electronic Distributor Association  NEDA is a not-for-profit trade association representing distributors of electronic components and their manufacturer-suppliers. Dedicated to the enhancement of the distributor-manufacturer relationship. NEDA represents companies involved in the distribution of electronic components and parts, computer and computer peripheral components and test, measurement and control equipment and their manufacturer-suppliers.

About CorePurpose Publishing Based in Phoenix, Arizona, CorePurpose Publishing support authors in the business, academic, and non-profit sectors in producing specialty titles for their target marketplace.  CONTACT: Joan Koerber-Walker CorePurpose Publishing 480-921-3933 jkw@corepurpose.net  Debbie Conyers Director of Marketing 678-393-9990 ext. 19 dconyersatnedassoc.org

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