Focus on Demand: What the Customer Wants WHEN They Want It” with Rob Hagen, CEO of ChannelWave


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Focus on Demand: What the Customer Wants WHEN They Want It” with Rob Hagen, CEO of ChannelWave
CorePurpose, Inc. Announces the Ninth Installment in the acclaimed Ready-Set-Grow Series: “Focus on Demand: What the Customer Wants WHEN They Want It” with Rob Hagen, CEO of ChannelWave.

Phoenix, Arizona, September 2, 2004–
CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced the ninth installment in the Ready Set Grow Lecture Series :

“Focus on Demand: What the Customer Wants WHEN They Want It”

“Your Demand Chain is the linkage between the People—Process– and Information you need to meet customer requirements” shared Joan-Koerber-Walker, executive director of CorePurpose, Inc. “When we built the Ready Set Grow line up for 2004, we discussed that one of the key areas that many companies overlook is how they can use demand change strategies to leverage their resources and grow their business.

The key to customer success is having the Right Product at the Right Place at the Right Time. It sounds like common sense, but finding the answer to how to do this consistently is a challenge for many businesses, both large and small.

Having the answers to these questions is what Demand Management or the “Demand Chain” is all about.

On September 21, 2004, Demand Chain expert and CEO of ChannelWave,one of the most innovative demand management companies will lead the management discussion as we explore:

o The difference between Supply Chain and Demand Chain thinking

o Strategies to link all of your Demand Side Partners

o How outsourcing partnerships can help you control costs while increasing service levels.

Rob Hagen has a track record of using his strategic business skills to deliver exceptional results for growing technology companies. Prior to ChannelWave, Mr. Hagen was President and CEO of Aqueduct and served as President of the Global Supply Chain Services Division of Avnet, Inc. Mr. Hagen’s extensive leadership experience at Avnet included new business development, developing complex global supply-chain solutions, and negotiating and integrating business acquisitions. Prior to Avnet, Mr. Hagen was with KPMG Peat Marwick, where he specialized in initial public offerings, acquisitions and mergers for high growth technology companies. He is a graduate of Cal Poly State University, San Luis Obispo with a Bachelor of Arts degree in Business Administration and a CPA.

ChannelWave has deployed channel management and commerce solutions for over 100 customers, including AT&T, BEA, Cable & Wireless, HP, Intel, Kia Motors, Logitech, Maxtor, Premiere Conferencing, PTC, Qwest, Research in Motion (RIM), Sharp Electronics, Sony, Toshiba and Verizon.

Ready Set Grow, is an 11 month program bringing 11 nationally known business growth experts to the valley. The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to executive experts share insights and then participate in workshops designed to apply the same concepts to their own companies. Subscriptions are offered as a series and on a single session basis.

Each program looks at a different facet of business growth strategy ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.

The program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.

“Workforce development is key to Arizona’s economic recovery”, said Koerber-Walker. “Ready Set Grow is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.”

Program details and information:

When, Where and How Much?

Dates: September 21, 2004
7:30 – 8:00 AM – Continental Breakfast

8:00—12:00PM – Forum Session


Business and Industry Institute
Mesa Community College
145 North Centennial Way
Mesa, Arizona 85201


Single Sessions Pricing
Individual participant: $129 per session
Groups of 3 or more: $117 per person per session

for the Ready/Set/Grow Series

Individual participant:
$300.00 for the balance of 2004
Groups of 3 or more: $270.00 per person
For more details and registration –
About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance.

For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit:

CONTACT: CorePurpose, Inc.

Joan Koerber-Walker, 480/921-3933

CorePurpose® is a registered service mark of CorePurpose, Inc.

About ChannelWave

ChannelWave, Inc. helps businesses solve their most important demand chain business problems – from developing channels to creating demand, managing and closing sales opportunities, managing contracts and pricing, transacting and fulfilling orders and managing customer service, warranties and returns. The company’s channel management and commerce solutions and managed services enable businesses to sell and support their products and services directly online or through dealer, VAR and retail channels. ChannelWave is helping more than 100 high-tech, manufacturing, financial services, automotive and telecommunications clients, including AT&T, BEA Systems, HP, Kia Motors, Logitech, PTC, Research in Motion, Sony, Toshiba and Verizon, increase sales and margins by building stronger connections to their channels and customers. The company is headquartered in Aliso Viejo, CA, and has an office in Cambridge, MA and regional sales offices across the United States. More information is available by calling (949) 448-4500.

ChannelWave is a registered trademark of ChannelWave, Inc.

© CorePurpose, Inc.

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