The Business of Innovation March 22, 2005

March 22nd event explores the Business of Innovation.  Phoenix, Arizona, March 8, 2005 – CorePurpose, Inc, and the W.P. Carey School of Business at Arizona State University today announced that noted entrepreneur and business advisor, Joan Koerber-Walker, will present on The Business of Innovation, March 22, 2005 at 6:00PM at the ASU Karsten Golf Course.  The event is a continuation of the Link and Learn series sponsored by the W.P. Carey MBA Alumni Council. Each event features thought leaders sharing their expertise in key areas of interest to the valley’s business and alumni communities.  Intrapreneurs/Entrepreneurs: The Business of Innovation will feature Joan Koerber-Walker, executive director and founder of CorePurpose, Inc. The Phoenix, Arizona based company specializes in helping organizations grow with innovative business and resource strategies. Ms. Koerber-Walker has spent her career taking businesses in new directions. As a corporate executive, she launched new processes and programs around the world for a rapidly growing Fortune 500 company before setting out to launch her own company – CorePurpose, Inc. – in 2002. “Whether you are an intrapreneur or entrepreneur is a matter of geography” shared Koerber-Walker. “You may be in part of of a company or launching your own – “preneurs” manage the business of innovation.” Highlights of the presentation include:  • Finding your Focus  • Finding the “-preneur” inside of you  • Creating a culture of innovation  • Connecting the dots.  About the speaker  An author, speaker and life long intrapreneur/entrepreneur, Joan Koerber-Walker is passionate about finding innovative ways to help companies grow. CorePurpose, the company she founded in 2002 was recognized in 2003 by the Arizona Technology Council as one of the most innovative new companies in Arizona. In 2004, Ms. Koerber-Walker was named one of the top women entrepreneur’s in the country as a national finalist for the Stevie – considered the “Oscar” for Women Entrepreneurs. In addition to her activities as CEO of CorePurpose, she serves on advisory boards at Arizona State University, Texas A&M, Parenting Arizona and on the Board of Directors of the Arizona Technology Council and the National Speakers Association- Arizona chapter. She was awarded a BA in Economics from the University of Delaware, and an MBA (2000) from Arizona State University.  Program details and information:  When, Where and How Much? Date: March 22, 2005 Time: 6:00 PM Reception and networking 6:30 PM – 8:00PM – Presentation Location:  ASU Karsten Golf Course 1125 E Rio Salado Parkway, Tempe, AZ 85281  Open to the public – Free of Charge  Registration:  W.P. Carey Alumni can register at online at  Members of the business community may register by sending an email confirmation to  About CorePurpose, Inc.  Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance.

For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit:

CONTACT: CorePurpose, Inc. Joan Koerber-Walker, 480/921-3933

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