Creating Deviant Leadership: Session Four of the Ready Set Grow Series

CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced the fourth installment in the Ready Set Grow Lecture Series : “Creating Deviant Leadership”.

Ready Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley. The fourth in the series “Deviant Leadership – How to Move a Company in a Different Direction” will be held on Tuesday April 20th. The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies. Subscriptions are offered as a series and on a single session basis.

Each program will look at a different facet of business growth strategy ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.

On April 20th, Gregory A. Reid, Senior Vice President and Chief Marketing Officer for Yellow Roadway Corporation will explore how Yellow, one of the largest commercial transportation services worldwide, went from being on the Fortune “worst list” in 1997 to #1 in its category on Fortune’s Most Admired Companies list in 2003. The company continues its transformation today. Greg’s presentation will include:

  • How move beyond the 4 Ps of marketing.
  • The 8 Ps of change and transformation for your business or your career
  • How to use “Deviant Leadership” principles to truly be a change agent in your company.
  • How to identify customer needs and shape your business to create a customer centric culture.
  • How to create organizational passion to move mountains and to change attitudes.

As Senior Vice President and Chief Marketing Officer, Reid is responsible for brand and marketing strategy, strategic market planning and research, and internal and external communications for all operating subsidiaries of Yellow Roadway Corporation. In addition, he maintains responsibility for public, government and community relations.

Reid joined Yellow in 1997 as Senior Vice President of Sales & Marketing for the Yellow Freight System subsidiary. Prior to joining Yellow, Reid held management positions with Procter & Gamble, Bristol-Myers, Shaklee, Memorex, and Ryder Logistics.

Other experts coming to the valley include, Tom Esposito, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model; and Roy Vallee, chairman and CEO of Avnet, Inc.. Other sessions include leading Ph.D’s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.

The program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.

“Workforce development is key to Arizona’s economic recovery”, said Koerber-Walker. “Ready Set Grow is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.”

Program details and information:

When, Where and How Much?
Dates: April 20th – December 21th, 2004
Forums: 3rd Tuesday of every month

Creating Deviant Leadership: April 20, 2004


7:30 – 8:00 AM – Continental Breakfast
8:00—12:00PM – Forum Session
Business and Industry Institute Mesa Community College
145 North Centennial Way
Mesa, Arizona 85201

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance.

Posted in Company News, News.