Focus on Channels: Selling your product or service

CorePurpose, Inc. Announces the Eighth Installment in the acclaimed Ready-Set-Grow Series:  “Focus on Channels:  Selling your Product or Service” with Laurie Kane Sellers of Texas A&M University.

“In today’s competitive business environment, few companies can afford to reach every customer on their own.  Channel Partnerships— direct sales, representatives, distributors, and resellers.- are a great strategy for growing your customer base IF you pick your partners wisely” stated Joan Koerber-Walker, executive director of CorePurpose, Inc. which produces the Ready Set Grow series.  “Unfortunately many companies get out of mix and miss out on growth opportunities or pay too much for the ones they have.”

On August 17, 2004, Laurie Kane Sellers of Texas A&M University will lead an interactive 4 hour workshop with local business leaders to explore:

  • How to choose the right channels for your business
  • What it takes to form successful channel partnerships
  • And how to keep them energized and productive.

The session will be held from 7:30 AM to 12:00 noon at the Business and Industry Institute in downtown Mesa.

Laurie Kane-Sellers, MA, MBA, is a faculty member at Texas A&M University teaching Electronics Distribution Networks in the Industrial Distribution program in the College of Engineering. She combines twenty years experience at Texas Instruments, Inc in the areas of sales, marketing, management, and operations with her current responsibilities of Education Foundation Director of the National Electronic Distributors Association (NEDA). She is staff co-editor of the Review of the Electronics and Industrial Distribution Industries, the journal focused on advancing the electronic and industrial distribution industries. Holding an M.A. in Speech Communications from Texas Tech University and an MBA from Southern Methodist University (SMU), she is currently pursuing a PhD. in Human Resource Development from Texas A&M University. Her areas of research and publications include Change Theory, Adult Education, Services Models, and the Challenges of Globalization in the Distribution Industry.

Ready Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley.  The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to executive experts share insights and then participate in workshops designed to apply the same concepts to their own companies.  Subscriptions are offered as a series and on a single session basis.

Each program looks at a different facet of business growth strategy ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.

The program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.

“Workforce development is key to Arizona’s economic recovery”, said Koerber-Walker. “Ready Set Grow is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders.  It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.”

Program details and information:

Dates: August 17, 2004  – December 21th, 2004
Forums:  3rd Tuesday of every month
“Focus on Channels:  Selling Your Product or Service”.
August 17, 2004

7:30 – 8:00 AM – Continental Breakfast

8:00—12:00PM – Forum Session
Location: Business and Industry Institute
Mesa Community College
145 North Centennial Way
Mesa, Arizona 85201

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results.   Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including:  HR, Sales and Marketing, Operations, IT, and Finance.

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