Secrets to Great Companies Revealed

CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced that CorePurpose, Inc. founder Joan Koerber-Walker will present the popular Focusing on Success program at ASBA on July 14, 2004. The program is offered as part of the Arizona Small Business Association’s Wednesday morning lecture series.

Focusing on Success: Optimizing Business Potential is a two hour program designed to help businesses focus resources on the high impact areas that will help them grow.  Participants are challenged to re-examine:

  • WHY they are in business and where their greatest opportunities for success lie.  What are the Secrets of Great Companies?
  • How do leaders inspire their teams to greatness?
  • How to create and keep enthusiastic customers AND what it means to your business.

“Taking time out to assess where you are and what you need to do to grow your business is a key element to every successful company’s strategy” stated Tom Fraker, ASBA executive director.  “We are always looking for ways to help our members grow their businesses.  This program will do just that.”

As founder and executive director of CorePurpose, Inc., Joan Koerber-Walker helps companies in Arizona and around the world to get from where they are to where they want to be.  During her career, Joan has held management and executive positions in sales, marketing, engineering management, global supplier contracts and corporate strategy at a Fortune 300 company before breaking out to form and lead her own organization.  An accomplished speaker and member of the National Speakers Association, she has guest lectured at Arizona State University and Texas A&M as well as within the professional community.  Her books include Working – an allegory, and co-author of an upcoming text on electronics distribution, Connecting Resources, A Primer for Electronics Distribution, for use in advanced undergraduate courses and at the graduate level.  She is currently working on her next book, Impact – Changing Challenge to Success, scheduled for publication in  2004.  Joan holds an MBA from Arizona State University (2000) and a B.A. in Economics from the University of Delaware (1981).

Program details and information:

When, Where and How Much?
Dates: Wednesday July 14, 2004

Time:   8:00—10:00 AM

Location:   ASBA
4130 East Van Buren Street, Ste. 150
Phoenix, AZ  85008
Cost:   ASBA Members – no charge
NonMembers – $20.00

For more details and registration – visit or email

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results.   Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including:  HR, Sales and Marketing, Operations, IT, and Finance.

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