Research Initiative Focuses on Impact

CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced the Impact Research Initiative at the Arizona Partnering Conference.

The Impact Research Initiative will research key business questions and challenges facing products and services organizations worldwide using a monthly email based survey.  Subscribers will then receive a summary of the results including an executive summary of its business impact by the end of the same month.

“Have you ever looked at statistical data on key business issues and wondered – where did this come from or who did they ask? Too often, large segments of the population go uncounted and without a voice in major research studies” stated Joan Koerber-Walker, executive director of CorePurpose, Inc. “The purpose of the Impact Research Initiative is to open the platform to businesses people around the world and allow them to share what is happening and what they are doing to move their businesses forward. Each survey will look at a different facet of business growth including: economic conditions, strategic execution, product design, customer focus and service, operations, sales, and globalization.”

The first survey, scheduled for April 1, 2004, will address the question “Is the economy starting to turn and how does it impact your business?”   Surveys will be delivered via email to members of business associations, industry groups, and across a wide network of business contacts.  Survey recipients will be encouraged to share the opportunity to participate with their contacts, creating an expanding pool of data to draw from.  The study groups will draw from business people across geographies and industries as well as from all sizes of organizations.  Respondents will be asked to provide demographic information so that data can be analyzed and reported by business size and segment.

“At CorePurpose, our mission is to help businesses grow” added Koerber-Walker. “The information collected through the Impact Research Initiative will come from the business community – be aggregated – and returned to the community so it can be used to foster that growth.”

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results.   Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including:  HR, Sales and Marketing, Operations, IT, and Finance.

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