Secrets to Great Companies Revealed

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Secrets to Great Companies Revealed
Phoenix, Arizona — CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced that CorePurpose, Inc. founder Joan Koerber-Walker will present the popular Focusing on Success program at ASBA on July 14, 2004. The program is offered as part of the Arizona Small Business Association’s Wednesday morning lecture series.Focusing on Success: Optimizing Business Potential is a two hour program designed to help businesses focus resources on the high impact areas that will help them grow. Participants are challenged to re-examine: WHY they are in business and where their greatest opportunities for success lie.

 What are the Secrets of Great Companies?

 How do leaders inspire their teams to greatness?

 How to create and keep enthusiastic customers AND what it means to your business.

“Taking time out to assess where you are and what you need to do to grow your business is a key element to every successful company’s strategy” stated Tom Fraker, ASBA executive director. “We are always looking for ways to help our members grow their businesses. This program will do just that.”

As founder and executive director of CorePurpose, Inc., Joan Koerber-Walker helps companies in Arizona and around the world to get from where they are to where they want to be. During her career, Joan has held management and executive positions in sales, marketing, engineering management, global supplier contracts and corporate strategy at a Fortune 300 company before breaking out to form and lead her own organization. An accomplished speaker and member of the National Speakers Association, she has guest lectured at Arizona State University and Texas A&M as well as within the professional community. Her books include Working – an allegory, and co-author of an upcoming text on electronics distribution, Connecting Resources, A Primer for Electronics Distribution, for use in advanced undergraduate courses and at the graduate level. She is currently working on her next book, Impact – Changing Challenge to Success, scheduled for publication in 2004. Joan holds an MBA from Arizona State University (2000) and a B.A. in Economics from the University of Delaware (1981).

Program details and information:

When, Where and How Much?

Dates: Wednesday July 14, 2004

Time: 8:00—10:00 AM

Location: ASBA

4130 East Van Buren Street, Ste. 150
Phoenix, AZ 85008

Cost: ASBA Members – no charge
NonMembers – $20.00

For more details and registration – visit www.asba.com or email rsvp@asba.com

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance. For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.corepurpose.com.

CONTACT: CorePurpose, Inc.
Joan Koerber-Walker, 480/921-3933
jkw@corepurpose.net
© CorePurpose, Inc.

For article reprints, Please visit our contact page
and include the name of the article desired.

Management Seminar –

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Management Seminar –
Phoenix, Arizona May 19, 2004– CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced the fifth installment in the Ready Set Grow Lecture Series : “Services Strategy: Aligning Around the Customer”.On June 15th, Mary Jo Bitner, PhD, one of the worlds’s leading experts in Services Marketing and strategies to create customer loyalty and employee satisfaction with proven bottom line results, will lead a session for local executives and managers on how to access the key information needed to grow a business. Attendees will be challenged to explore two of Dr. Bitner’s most compelling strategies:o “The Services Triangle” is all about promises: promises made to customers, promises kept by employees, and promises enabled by internal strategies. Learn how this strategic tool can help you assess your strengths and weaknesses as an organization and serve your customers better than competitors.

o “Service Blueprinting”, another tool, gives you the expertise to map your customer’s experience and develop a visual snapshot of your organization’s services. This snapshot can provide direction for service improvement and service design—all from your customer’s point of view.

“All businesses are service businesses—whether they recognize it or not” states Bitner, PETsMART Chair in Services Leadership, W. P. Carey School of Business, Arizona State University. “ And the most successful ones have figured out how to align their marketing, operations, and people strategies around the customer. In this session you will learn two valuable tools to help your organization align its strategies around the customer.”

As a Professor of Marketing at ASU for the past seventeen years, Mary Jo Bitner is recognized as a leader and pioneer in the field of services marketing worldwide. At ASU she was a founding faculty member of the renowned Center for Services Leadership and has been a leader in its emergence the leading university-based center for the study of services marketing and management. In 2003, Dr. Bitner was awarded the “Career Contributions to the Service Discipline Award” presented by the American Marketing Association. She is co-author of Services Marketing: Integrating Customer Focus Across the Firm (McGraw-Hill, Third Edition, 2003), a leading text in services marketing used at universities across the U.S. and worldwide. Dr. Bitner has worked with numerous businesses including AT&T, Ford Motor Company, Yellow Corporation, Mayo Clinic and RR Donnelley to improve service quality and strategy.

“Getting and keeping customers is a function of the promises you make and the value and services you deliver” shared Joan Koerber-Walker, executive director and designer of the Ready Set Grow series. “ We are honored to have an expert of Mary Jo’s caliber join us as we keep our promise to bring leading business experts throughout the series.”

Ready Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley. The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executive experts share insights and then participate in workshops designed to apply the same concepts to their own companies. Subscriptions are offered as a series and on a single session basis.

Each program looks at a different facet of business growth strategy ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.

The program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.

“Workforce development is key to Arizona’s economic recovery”, said Koerber-Walker. “Ready Set Grow is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.”

Program details and information:

When, Where and How Much?
Dates: June 15th – December 21th, 2004
Forums: 3rd Tuesday of every month

“Services Strategy: Aligning Around the Customer”. June 15, 2004

Time:

7:30 – 8:00 AM – Continental Breakfast

8:00—12:00PM – Forum Session

Location:
Business and Industry Institute

Mesa Community College

145 North Centennial Way

Mesa, Arizona 85201

Costs

Single Sessions Pricing
Individual participant: $129 per session
Groups of 3 or more: $117 per person per session.

for the Ready/Set/Grow series
Individual participant:
$700.00 for the balance of 2004
Groups of 3 or more: $630.00 per person

For more details and registration –
visit www.CorePurpose.com

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance. For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.

CONTACT: CorePurpose, Inc.
Joan Koerber-Walker, 480/921-3933
jkw@corepurpose.net

CorePurpose® is a registered service mark of CorePurpose, Inc.

© CorePurpose, Inc.

For article reprints, Please visit our contact page
and include the name of the article desired.

 

CorePurpose, Inc. Announces the Fourth Installment in the Ready-Set-Grow Series: “Creating Deviant Leadership”

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CorePurpose, Inc. Announces the Fourth Installment in the Ready-Set-Grow Series: “Creating Deviant Leadership”
Phoenix, Arizona March 22, 2004– CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced the fourth installment in the Ready Set Grow Lecture Series : “Creating Deviant Leadership”.

Ready Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley. The fourth in the series “Deviant Leadership – How to Move a Company in a Different Direction” will be held on Tuesday April 20th. The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies. Subscriptions are offered as a series and on a single session basis.

Each program will look at a different facet of business growth strategy ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.

On April 20th, Gregory A. Reid, Senior Vice President and Chief Marketing Officer for Yellow Roadway Corporation will explore how Yellow, one of the largest commercial transportation services worldwide, went from being on the Fortune “worst list” in 1997 to #1 in its category on Fortune’s Most Admired Companies list in 2003. The company continues its transformation today. Greg’s presentation will include:

• How move beyond the 4 Ps of marketing.

• The 8 Ps of change and transformation for your business or your career

• How to use “Deviant Leadership” principles to truly be a change agent in your company.

• How to identify customer needs and shape your business to create a customer centric culture

• How to create organizational passion to move mountains and to change attitudes.

As Senior Vice President and Chief Marketing Officer, Reid is responsible for brand and marketing strategy, strategic market planning and research, and internal and external communications for all operating subsidiaries of Yellow Roadway Corporation. In addition, he maintains responsibility for public, government and community relations.

Reid joined Yellow in 1997 as Senior Vice President of Sales & Marketing for the Yellow Freight System subsidiary. Prior to joining Yellow, Reid held management positions with Procter & Gamble, Bristol-Myers, Shaklee, Memorex, and Ryder Logistics.

Other experts coming to the valley include, Tom Esposito, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model; and Roy Vallee, chairman and CEO of Avnet, Inc.. Other sessions include leading Ph.D’s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.

The program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.

“Workforce development is key to Arizona’s economic recovery”, said Koerber-Walker. “Ready Set Grow is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.”

Program details and information:

When, Where and How Much?
Dates: April 20th – December 21th, 2004
Forums: 3rd Tuesday of every month

Creating Deviant Leadership: April 20, 2004

Time:

7:30 – 8:00 AM – Continental Breakfast
8:00—12:00PM – Forum Session
Location:
Business and Industry Institute Mesa Community College
145 North Centennial Way
Mesa, Arizona 85201

Costs for the Ready/Set/Grow Series

Individual participant:
$920.00 for the balance of 2004
Groups of 3 or more: $800.00 per person
NEW: Single Sessions now offered

Individual participant: $129 per session
Groups of 3 or more: $117 per person per session
For more details and registration – visit www.CorePurpose.com

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance. For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.

CONTACT: CorePurpose, Inc. Joan Koerber-Walker, 480/921-3933 jkw@corepurpose.net

CorePurpose® is a registered service mark of CorePurpose, Inc.

© CorePurpose, Inc.

For article reprints, Please visit our contact page
and include the name of the article desired.

Breaking Through/Breaking Out – A special presentation with stories from both sides of the glass ceiling

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Breaking Through/Breaking Out – A special presentation with stories from both sides of the glass ceiling

A special presentation at the ASU Downtown Center – Thursday, April 29, 2004 12:00 – 1:00PM

Click here for registration information

Breaking Through / Breaking Out Tales from Both Sides of the Glass Ceiling

presented by Joan Koerber-Walker, executive director and CEO, CorePurpose, Inc.

A lot has been said and written about the “glass ceiling,” but:

What is it?

Who does it apply to?

How do you break through?

Join us as Joan Koerber-Walker shares her personal experiences from both sides of the glass ceiling AND shares three winning tactics YOU can use to break through.

About the Speaker Joan has held management and executive positions in sales, marketing, engineering management, global supplier contracts and corporate strategy at a Fortune 200 company before forming her own organization, CorePurpose, Inc. She is a member of the National Speakers Association and lectures at universities and in the professional community. Joan is vice chairman of the Dean’s Board of Excellence at ASU, and is a member of the ASU Executive MBA Advisory Board, Beta Gamma Sigma, Business Honors Society, the Board of Advisors to the Thomas and Joan Read Center at Texas A&M University, and the Board of Directors of Parents Anonymous® of Arizona. She is a published author of texts and an allegory, and holds an MBA from Arizona State University and a bachelor’s in economics from the University of Delaware.

ASU Downtown Center – Phoenix
502 E Monroe Street
Phoenix, AZ 85004-4442
Click here for registration information

For article reprints, Please visit our contact page
and include the name of the article desired.

CorePurpose, Inc. Launches the Impact Research Initiative at the Arizona Technology Council Partnering Conference

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CorePurpose, Inc. Launches the Impact Research Initiative at the Arizona Technology Council Partnering Conference
Phoenix, Arizona February 25, 2004– CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced the Impact Research Initiative at the Arizona Partnering Conference.

The Impact Research Initiative will research key business questions and challenges facing products and services organizations worldwide using a monthly email based survey. Subscribers will then receive a summary of the results including an executive summary of its business impact by the end of the same month.

“Have you ever looked at statistical data on key business issues and wondered – where did this come from or who did they ask? Too often, large segments of the population go uncounted and without a voice in major research studies” stated Joan Koerber-Walker, executive director of CorePurpose, Inc. “The purpose of the Impact Research Initiative is to open the platform to businesses people around the world and allow them to share what is happening and what they are doing to move their businesses forward. Each survey will look at a different facet of business growth including: economic conditions, strategic execution, product design, customer focus and service, operations, sales, and globalization.”

The first survey, scheduled for April 1, 2004, will address the question “Is the economy starting to turn and how does it impact your business?” Surveys will be delivered via email to members of business associations, industry groups, and across a wide network of business contacts. Survey recipients will be encouraged to share the opportunity to participate with their contacts, creating an expanding pool of data to draw from. The study groups will draw from business people across geographies and industries as well as from all sizes of organizations. Respondents will be asked to provide demographic information so that data can be analyzed and reported by business size and segment.

“At CorePurpose, our mission is to help businesses grow” added Koerber-Walker. “The information collected through the Impact Research Initiative will come from the business community – be aggregated – and returned to the community so it can be used to foster that growth.”

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance. For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.

CONTACT: CorePurpose, Inc.
Joan Koerber-Walker
480/921-3933
jkw@corepurpose.net
CorePurpose® is a registered service mark of CorePurpose, Inc.
© CorePurpose, Inc.

For article reprints, Please visit our contact page
and include the name of the article desired.