A Family Affair – a personal GM perspective

Today was a momentous day – the official announcement of GM’s historic bankruptcy.  It’s been covered by every imaginable news medium from print, to air, to online.  Articles and bit.ly links propagated across twitter.  A quick search on Google brought back a staggering reply”  “Results 110 of about 3,370,000 for gm+bankruptcy.   You see, for me, GM was more than just a car company.  It has been an integral part of family conversations all of my life. 

A GM Family - The Koerber's in 2007When I was a child, GM meant Gonna Move.  My Dad worked for Buick Motor Division, and in those days you moved – a lot.  During the first 6 years of my life we lived in 6 different places.  One of the first songs I learned was a jingle. “Wouldn’t you really rather have a Buick?”

I remember going with my Dad to dealership grand openings or to visit dealers during Christmas vacation. (I wonder today if some of those dealers are on the list of over 2,600 that will get a call in the next few days telling them that their family business is no more. )

I remember my Dad quoting “Engine Charlie” Wilson with the now famous quote

“…because for years I thought what was good for the country was good for General Motors and vice versa.”.”

My Dad’s job at GM allowed him to support our family.  He worked hard and was proud of what he did and the company he worked at for over 40 years.  He invested what he earned in a home, what his family needed, and in helping his children through college.

Out of the five kids, three of us worked at GM  at one time or another.  I was the short timer – spending a summer at the plant in Wilmington painting Chevettes while studying economics at the University of Delaware.   (That’s me in white at the far right of the family picture.)  My brother Rick and sister Susan (standing between me and my Mom) have spent  their entire careers at GM.  Rick as a member of the UAW in the Wilmington plant while Susan followed Dad into the management side.  Rick was planning to celebrate his 30th anniversary with the company this year.  I wonder what will happen now that it has been announced that his plant will close in July.  Susan is out in Michigan this week.  She and other GM mangers will be speaking to the many dealers across the country and helping them understand how these changes affect them.   And Dad?  Well, as a retired management employee, he lost his health insurance benefits earlier this year and now wonders what will happen with his pension.

As I was listening to President Obama announce the bankruptcy of GM to the world live, I was reading an article in the New York Times that said ”


“And now it (GM) is filing for bankruptcy, something that would have been unfathomable even a few years ago, much less decades ago, when it was a dominant force in the American economy.”

Maybe, maybe not.  For me, GM was not a career, just a summer job.  Even in college, my focus was innovation and growth.  As an economics major in 1981, my senior thesis paper was titled – Industry in Crisis – the affects of government intervention on the U.S. Auto Industry.  I chose not to follow Daddy into GM, but rather to pursue a career in the then fledgling technology industry.  (It’s a bit ironic.  GM leaves the Dow with this bankruptcy filing to be replaced by Cisco on June 8th.  DeVry a school know for technology, will take its place on the S&P.)

Almost two decades later, while in graduate school, I recall listening to my finance professors warn of two impending crises.  One, the Dot.com Bubble, was to implode a short time later.  The second – GM’s bankruptcy due to the constant escalation of its employee and pension obligation was temporarily averted by selling bonds and shifting investments in EDS and later Hughes into the under-funded pension trust.


So no, maybe we should not have been taken by surprise. GM’s foundation has had serious cracks for a while.  When the global credit markets collapsed, the challenges it faced were akin to a building with a cracked foundation that is rattled

by an earthquake. It’s structure could not withstand the financial shake up.  The company that in 2008 was number 4 on the Fortune 500 fell to number 6 by 2009, and on June 1, 2009, the ‘unthinkable’ became reality,

Now, after 100 years, GM must start anew. 

The world is watching, and I expect that there will be some really interesting family discussions when all of us come together for my parent’s 50th wedding anniversary on August 1st.  As we gather round the piano in my family’s Rochester, Michigan home to sing the old tunes, I am not expecting to hear the sweet refrains of “Wouldn’t you really rather have a Buick” but then you never know.

Thanks for stopping by – Stay Tuned…

– Joan Koerber-Walker

Strength and Aspirations

Friday night I was feeling kind of down.  It had been a week of highs and lows.  The highs were a mix of positive discussions with friends about new business starts, watching a community come together to support one of their own, and work on an exciting business proposal.  The lows  included some personal challenges that were soon grossly over-shadowed by two separate tragedies that touched the lives of my friends.

Joan Koerber-Walker, Phoenix, AZAs I sat at my laptop, sending #FollowFriday thank you notes on Twitter and posting articles and other tidbits to friends, I pulled a quote from my quote file (a mix of things that I have collected over the years)and shot it out on @JKWGrowth.  The post read…

The real tragedy of the poor is the poverty of their aspirations. ” ~ Adam Smith

It was meaningful to me.  I had seen examples repeatedly in over 30 years of volunteer work.  True poverty often breeds despair and with it the death of peoples’ aspirations. 

Can you imagine living in circumstances where you lost the desire or the belief that you could achieve something high or great?  Is that not a tragedy?

When logging in Saturday morning, I gained a different perspective from two readers who saw it quite differently.  There was yet another reader who, having read their tweets in response to mine, ‘respectfully’ asked if I could prove that Adam Smith had said that with a citation.   

So, I stopped what I was doing, went upstairs to my office, pulled out my copies of Adam Smith’s books and other historical economics texts and started looking.  Two hours later I had no citation to quote.  Just numerous websites and references to the quote but no citation of where it had originated from.  Maybe he said it.  Maybe he did not.  (Unfortunately, much of what Smith once said and wrote is lost.  He lived well before the age of recordings and instructed that many of his private notes and writings be destroyed shortly before his death.)  Time for a retraction and, in one case, an apology.

You may be wondering, why bother with an apology.  Well, one of the people upset by this quote took what I wrote very personally.  Here is some of what she wrote to me in a string of tweets on Twitter after reading this quote. “Having been homeless, in foster care for poverty, lost hearing due 2 untreated infection…”  “Then earning my PhD w/ expertise in poverty… In other words, actually getting it, I know how to spot a derogatory quote.” (These notes still appeared in her public twitter stream at the time of this writing. )

Her short story (via tweets) was inspirational. Not only did she rise above her own challenges to pursue her PhD, but she did so in a field where she can make a difference for others in a similar circumstance.  Case in point, her story is a testament to both her strength and her aspirations.

I  responded to her tweet as a direct message with an apology. It failed. She was not following me; perhaps because of the tweet or perhaps she never was.  So I tried again later, and then when that too failed, sent it as an @Reply.  Maybe she’ll read it – and maybe she won’t.

So, what have I learned:

  1. Read what you tweet carefully and think before you send.  What makes sense in 140c to you, may be read very differently by others.
  2. Check credible sources – the quote or fact you have heard for years may not be entirely accurate or supportable.
  3. As a courtesy – if you engage in a conversation with someone on Twitter, be sure you are following them so that they can respond to you privately if appropriate.

But most of all, I was reminded, that no matter what your circumstance, holding on to your aspirations, continuously looking up to a higher goal, and having the strength to make that goal a reality is what success is all about.

Thanks for stopping by…Stay tuned.

– Joan Koerber-Walker

Off and Running…

I try to get a blog post off every Wednesday, and today will be a busy one.

The day started early, reading up an what is happening in the world and the business arena in general.  It used to be that I had a pile of newspapers to plow through.  Today, tools like AllTop, Woodstock Wire, and  RSS subscriptions to the New York Times, the Wall Street Journal, the Financial Times, bring the information to my laptop.  It’s a big time saver, but  you still Koerber-Walker-021have to read the articles.

With a big day ahead of me, I check the fridge for some breakfast.  Hmm.  What to choose?  There’s milk and cereal, or chocolate pudding.    Let’s see. Both are about the same calories but chocolate pudding is a lot more fun.  Guess that breakfast turned out to be?

Breakfast with the laptop by the pool and a quick check in on Facebook and Twitter to see what folks are thinking about and tweeting.  Some good stuff from Twitter friends @Amilya, @CSmetro, @Hardaway, and @GuyKawasaki, gets tweeted out along with a few articles I found of interest from my morning reading on line.  I use multiple Twitter profiles so that the right information goes out to the right friends and I don’t clog up everyone’s stream.

A comment on Facebook pops up in my Seesmic DeskTop telling me that my friend Gloria (@heartfeldt) thinks my breakfast choice was ‘sensible’.  🙂 A little validation never hurts.

Social Media is all well and good, but the most important part of it is what you do with the connections you make on it.  Today, I have five items on the agenda, all that are connected though my social media or online networks. 

  • Lunch with a friend and possible future business partner I got to know  through Linked In.
  • Some work on the laptop – probably at Wildflower at 101 and Frank Lloyd Wright to put the finishing touches on a business plan for one of my dearest Twitter friends.
  • Check in with RiboMed’s CEO on the latest developments with the companies we are talking to about international distribution.  And yes, they found us online too.
  • 4PM at Starbucks Keirland with Ron Bell – and yes – we confirmed the meeting yesterday via Twitter.
  • 6PM dinner on the patio at Sol Y Sombra with Brian Callahan and a group of entrepreneurs and investors I have not seen in a while.  Oh and how did I meet Brian – who lives in California?  He found me on Linked In.

So for those of you who are wondering if Social Media is a game or just a major time-sink when it comes to business.  Here’s your answer. 

Whoops, got to run!  Thanks for stopping by and please… Stay Tuned…

– Joan Koerber-Walker

What shall I be?

When I was a little girl, one of my favorite games was What Shall I Be? The Exciting Game of Career Girls. (Selchow and Righter, 1966).  My Mom gave it to me for my eighth birthday.  Frequently, I would negotiate with my friends to trade off Barbie time for game time when we got together in my parent’s basement. 

Careers for women – how cutting edge was that?  Our choices:  Airline Hostess, Ballerina, Nurse, Model, Actress, and Teacher.  For a review of this edition and the 1976 edition (much more enlightened but still a ways to go) see Deanna Dahlsad’s  Blog.

My friend Jeanne Craft was very focused and almost always chose the nurse.  She wanted to help people.  Maybe the game was a bit prophetic.  Today, Dr. Jeanne Craft is a five star rated physician practicing Pediatric Critical Care Medicine.  Her courageous quick thinking in diagnosing and saving  a baby with infant botulism brought her to international attention when she was profiled on Roma Downey’s “It’s a Miracle.” 

As for me, I never could decide on just one career. I would pick a different one every time.   The choices were not exactly what I was shooting for but some of the roles had things that I liked about them.  The funny thing is that over my own career I did end up exploring a few of these roles.  Modeling turned out to be a great way to earn extra money when I was in college.  Community Theatre helped me forge a closer relationship with my future mother-in-law early in my career. (A great actress I was not and will never be.)  As the Mom of two active boys,  I’ve nursed my share of bumps and bruises. In 2008, teaching graduate courses on Leadership at Innovation at Grand Canyon University was both challenging and enlightening.  And, my love for travel by air was satisfied when my role as a corporate executive had me flying around the world 13 times in a 3 year period.  Never did master the ballerina thing.  That was way too much hard work. 

While my feminist friends probably shudder at the very thought of this game, I remember those days fondly.  It was a simpler time and a simpler place.

If I was redesigning this game today, my game would have choices like CEO, Entrepreneur, Investor, Author, Mom, and Speaker.  You see, that’s what I grew up to be.  I’m enjoying being a ‘career girl’. It is exciting.  I wonder what’s next.  Time to roll the dice.

Thanks for checking in… Stay Tuned –

Joan Koerber-Walker

When You Screw Up… Admit It and Fix It.

I’ve blogged once or twice on Social Media before, and I always preface my post with “I am NOT a social media expert.”   Today, I proved it.

The day started with an email from a friend on Facebook that read “Hello – check out Best.at.”  Thinking something great had happened for this friend, I followed the link and logged into Facebook.  Nothing happened – or so I thought.   The next thing I knew, I was seeing messages go out to MY Facebook Friends with a similar message.  Oh No – a worm!

Now,  realizing how dumb I was to fall for this scam,  I had to try to fix it.

Step 1.  Warn others!

Using Facebook and Twitter I immediately let my friends know there was a problem so it did not happen to them too.

Joan Koerber-WalkerJoan Koerber-Walker If you get a Facebook message from me or anyone else that reads _____.at, Don’t Open it. It is not from me. It’s a worm. I got one and it sent a message to my friends on Facebook!

Step 2.  Clean up  your mess!

Figure out how to fix your mistake.  Do some home work, call on experts, fix the problem so it does not keep happening.

Step 3.  Help others fix the problem!

Since I started this mess on Facebook, I used Facebook to send out the fix:

Joan Koerber-Walker

Joan Koerber-Walker  If you visit a website – “______.at” and it starts sending messages to your friend list on Facebook here is what you should do:

1. Immediately change your FB password.

2. Run a virus scan on your computer – just in case.

3. Post a message like this one on FB, Twitter etc,. telling folks not to open a website at “____.at” and if you do how to fix it.

4. Apologize, like I am doing now, for being dumb enough to do it.

While catching my mistake, cleaning up my mess, and helping others with the problem, I have heard from lots of my Facebook friends thanking me for letting them know before they got hacked .  Others said “thanks for sharing the fix.”  Many shared similar experiences or stories of mistakes they had made and how things turned out when they were proactive about fixing them.

So I learned a few lessons today –

1.  NEVER open a website ending in .AT or sign into Facebook or other sites unless I am SURE I know what they are.

2.  Everyone makes mistakes.  What matters is what you do next.

Thanks for checking in.   Stay tuned…

Joan Koerber-Walker

Spring into innovation.

Innovation has lots of definitions, but my favorite way to describe it is simple. Innovation is doing something in a new way to make life better for the people who matter.

BD19092_[1] Who matters is not the same for everyone and that’s the best part. It just spreads good stuff around that much further as we point our energies towards what we care about and others do the same some place else. Our new ideas and energy get spread around and just like fertilizer in the garden wonderful things start to spring up.

Innovative ideas are sometimes revolutionary, but more often that not, innovation is just a little thing – one new thing we can add or do to make a difference for ourselves or others.

A great example was sent to me this week by my friend Debra Johnson, CEO of Eco-Edge.  The company works with businesses to take their diesel fleet and industrial operations to new levels of profitability, performance and sustainability with Award-Winning Technologies for:

Improved Fuel Economy

Reduced Maintenance Costs

More Efficient & Effective Operations

Reduced Environmental Footprint

I first met Debra when she was starting her business in 2002 at the Arizona Venture Capital Conference.  We were both checking things out for the first time and got to chatting.  We’ve stayed in touch ever since and it has been so great to see her company move forward.  She’s progressed from an entrepreneur with an idea to national recognition as a finalist for last year’s Stevie Award.  Here is what she shared with me… and gave me permission to share with you.

j0400732[1]Do you know what many people believe may be the greatest invention of all time?

The lowly toothbrush!

One day long ago when someone said this toothbrush will improve your life – very few people responded with: “I must have that!”  Today, we can’t live without our toothbrush, and we know it can reduce the risk of cancer and heart disease. The cell phone, the Internet and the CFL bulb all went through this process.  Many inventions did not, not because they weren’t good, but for whatever reason, they never gained broad acceptance.

Are you wondering why this is relevant from a company that helps fleets and industrial operationsimprove profits and reduce environmental impact?   Eco-Edge understands that not every company should be using every new product on the market. But companies willing to take those first bold steps with someone they trust recognize that once they have validated solutions, they reap early benefits and set the table for others to confidently join in.  Our process relies on customer advocacy to match the right innovative products to your goals and challenges, as well as to your requirements for assurance.  We do the due diligence on innovative eco-efficient products to ensure that, at the end of the day, you are 100% satisfied with your decision.

And, our job is to constantly look for innovative, best-in-class fleet and industrial products that will save you money and reduce your environmental impact – guaranteed.  To that end, new solutions we’ve added in the last few months can, at the very least, reduce your operating costs and cut accidents, all while making the world just a bit healthier.  We just celebrated our 7th year helping businesses like yours do just that.

Debra makes some great points here – and sets an example we can all benefit from.  You see,  inventions do not become innovations until we use them to make a positive difference in our lives or our businesses. She addresses each question an adopter will be asking or thinking…

1.   How will this product or service benefit me?

2.  Is it to risky to change from what I do today?

3.  Can I get support to help me make this change?

And best of all, she promises to keep the innovations coming.

If you were telling your story – could you answer these questions as well as Debra did?

Spring is a great time to make a list and start to think about what YOU can do to make life better and how you can interest others in joining you on the journey.

A little innovation goes a long way.  Harness a little of that spring time energy and do something new.

Thanks for tuning in and please stay tuned…

Joan Koerber-Walker

Want to Share Your Message? Be Remarkable

Someone asked me the other day, what it meant to be a successful professional speaker and how do I become one.

Hmm, what to say.  I never not set out to be a “successful speaker”. My goal was to run a successful company. For me, speaking was a way to move my company’s mission forward towards our goal. Taking the platform was a way to bring our message out to a larger audience.

jkw big stageThe first part of the process (and the first step we still take today with any new program) is to ask – “What do I have to share – and who cares to hear it?” We all have lots of things to say, but if there is not an audience looking for that message – no one will stop to listen – let alone pay you for it.

The next step is to craft the message so others will remember it and want to share it with their friends and colleagues. In a word, be “remarkable.” Nothing is as powerful as someone who has heard you speak, read your article or blog, or seen you on TV or video and wants to share what they learned from you with others.

Step three is to walk your talk. Don’t just spout witty lines from the stage. Actions always speak louder than words. Do something to demonstrate your message.

· If you speak on how to grow businesses, be sure you are growing yours!

· If your message is to help others in the community – be an active volunteer.

· If you speak on Leadership – be a leader.

· If innovation is your gig – do something innovative.

Get the message? So, you may be asking…”That’s great, but does it work?” The answer is simple. Yes.

I’ve used this simple three step process and achieved what I set out to do. My business has grown and spawned other businesses. Today we have divisions in consulting and publishing. I even got to take two years off – while others ran the business for me – so I could take a two year sabbatical to pursue my personal passion for helping other businesses achieve their goals as CEO of the Arizona Small Business Association. With friends we have founded new ventures in social entrepreneurship, been asked to help lead new and exciting companies – and I’m getting ready to buy and grow another one. And through it all I have kept speaking. Whether the audience is a small group of 15 or a ballroom filled to capacity, following these three steps keeps people talking about what we say and do. It’s remarkable.

Stay Tuned…

Joan Koerber-Walker

My Momma Told Me…

It has been said that the difference between family and friends, is that you  get to pick your friends.  Well, when it comes to Mothers, I really lucked out.  My Mom is the type of friend anyone would be lucky to pick.  Here’s why…


Great friends are there when you need them.  They tell you the truth – even when you don’t want to hear it. And, if you are really lucky, they are people you can learn from by listening to them and watching what they do. 

mom and dad tightMy Mom is a pretty incredible lady.  She makes good choices in her life – and it shows!  She and my Dad are celebrating their 50th Wedding Anniversary this year.  My Dad he still thinks she its the best thing that ever happened to him.  They’ve raised five kids together and then after the kids were gone, took care of my Grandmother at home so that she could live out her final years in a loving environment with the best quality of life possible.   She is a valuable member of the team where she works and is a committed and active contributor in her church and her community.  She has lots of great friends – some of whom go all the way back to high school!

I’ve learned lots of important things from my Mom over the years, some that she’s told me and more that she’s demonstrated by just being who she is.  Here are a few things, that by her words and actions, my Momma told me…

If you believe in your self and are committed to do what it takes, you can do anything.

Be the best person you can be.  You have a responsibility to use the gifts God gave you.

Get an education – and never stop learning.

Check your work.  (She’s been know to even find typos in my blog posts.)

People have different skills and talents – learn to uncover them and treasure them.

You were not raised in a barn – don’t act like it.

If you want to get something done, find the busiest person you know.

Stand by your convictions – If you don’t, who will?

If it’s important to get the job done – sleep’s optional. 

Say I love you – often! 

You can have it all! 

At the end of the day, nothing is more important than family.

See, I really did luck  out in the Mommy Lottery.  So this Mother’s Day, I just want to say – Thanks Mom!  I love you.

Standing Together this May Day

It’s May Day today (May1, 2009).  In different cultures and different places, May Day has different meanings, but interestingly in one way or the other they link to a common theme.  In each face of May Day we see people coming together.

When I write these weekly wrap up blogs, I often add a song or video so you can listen along.  This one – Stand By Me by Playing for Change is a favorite of mine – I hope you enjoy it as you read on.


So, back to May Day and its meanings…

For some, May Day is the celebration of Spring, with communities coming together to celebrate Spring in all its glory.  It is a time to look toward the future – to celebrate growth and new life.

In come countries, May Day is Labor Day or Labour Day while here in the United States, we celebrate it at the end of the month.  Around the world, May Day gatherings have not always been just joyous gathering and picnics.  May Day has long been a day of often marked worker protests, rallies for change, and calls for equality.  May Day became a significant rallying call for the Socialist Parties in many countries and in many cities around the U.S. this year there are gatherings about immigrant rights and issues.

May Day is also the internationally known distress call.  Not tied to May 1st, it’s origins come from the French phrase  m’aidez which translated means ‘help me’.  Only used in times of serious distress or danger, May Day calls are monitored 24/7 (on VHF channel 16, or HF 2182.0 KHz) so that help can be sent when needed.

Well on this May Day, some might say that we live in a time of distress calls.  War, unemployment, homelessness, business failures, and frauds mark the news daily.  Disease is on the rise from cancers, to autism, to the newest outbreak of swine flu around the globe.  But the good news is people and organizations continue to come together to do something about it.  Here are a few examples:

  • OTEF – The Opportunity Through Entrepreneurship Foundation – launched  Blueprint for Survival to help displaced workers through entrepreneurship skills.
  • The government continues to launch new programs daily to help on the Recovery. (Agree or disagree with the strategy and tactics as you may.)
  • New Global Citizens is teaching young people how to “be the change they see in the world” (Ghandi) while Playing for Change is is a multimedia movement created to inspire, connect, and bring peace to the world through music.
  • SARRC reaches out to offer support and solutions to a growing population of families touched by autism.
  • AACR recently held it’s 100th Annual Meeting of Cancer Researchers where people from all over the world shared ideas and innovations.
  • RiboMed is imagining (and working towards) a future when getting a noninvasive, multi-disease diagnostic test at your annual medical exam is as routine as having your temperature or blood pressure taken. Imagine tests that can detect early biomarkers of cancer, Alzheimer’s, diabetes, autism or heart disease long before symptoms present. Imagine that when disease is detected, doctors can prescribe a treatment plan designed specifically for you.

In spite of all the  challenges we face, for me this May Day means Hope.  You see, when people come together to build solutions, magic happens. 

Please leave a comment and share ways you have found or seen where people are coming together and making a difference.  Leave your mark this May Day! 

Stay Tuned…

Joan Koerber-Walker

Why going multi-profile on Twitter makes sense

Two weeks ago I started to experiment with multiple profiles on Twitter.  Some of my friends have tweeted with questions about why I am doing this, how it works, and is it worth it.  So instead of having multiple conversations, I thought I would put what I am learning right here and give you peak into how the experiment is going. 

I’m not a social media expert, just a business person learning to use it effectively with some really great coaches like @LonSafko, @Hardaway, @StevenGroves, and @jenn_ex.

I now have five twitter profiles. @joankw for an eclectic mix of things that I share with my friends on Facebook as well as with my twitter followers at the same time.  @CorePurpose is all business articles and tips. This links back to my profile on LinkedIn. Then I have three very specific profiles to have deeper conversations on the subjects I like the most @JKWinnovation@JKWgrowth@JKWleadership.

Reasons to do it

  1. If you Tweet consistently – and I do – linking to other platforms like Facebook, Plaxo, and Linked in can cause you to monopolize your friends feeds.  It’s like crying wolf – when you have something important to say – no one’s there to listen.
  2. Your profile is a brand component.  Multiple profiles allow you to keep your brand focused and consistent within each profile.  People follow the profiles that have the messages they want.
  3. It’s easier to have real conversations.  On the focused profiles, I follow publications and people who tweet on the subject – when we connect we have something to actually talk/tweet about.

Early mistakes

  1.  Don’t be a FEED HOG.  Unless it’s meaningful across profiles,don’t multi-tweet.  It’s annoying if your followers don’t have a tool like Seesmic that aggregates repeat messages.
  2. CHECK your spelling.  (My biggest failing.) People discount your message if it’s  full of typos.
  3. Find the right mix of tools.  It’s a bit of trial and error but the right tools for you are out there and more are coming daily. (More on tools below.)
  4. Let people know you are out there and what you have to say.  Thanks  to the folks at TwitStamp for these fun and interactive profile stamps.

Ways to make work it without going crazy

  1. There are some great tools for those of us with multiple profiles.  None are perfect, but my toolset includes Seesmic – great visual interface – and Hootsuite which allows me to ‘tweet later’ and manage the follow.  It these two platforms would just merge into one, I would be in Twitter Heaven.
  2. Tweet Later – a great way to spread your messages across the day with out being tied to your computer.  Early each morning I schedule a few messages for each profile to tweet later using Hootsuite.  Then I log in later via Seesmic to read the feed, reply to conversations, or share more ‘in the moment’ thoughts.
  3. Set aside a specific time to do this then turn it off.  It’s easy to get sucked into all the goings on and not get other important things done.
  4. Less can be More – I share and follow based on good content.  So when someone follows me – I follow them.  If it turns out to be spam or just noise – I un-follow later.  That way I can find interesting new people and still get through all the messages in a reasonable amount of time.

How’s it going?

So far, so good.  I have met some great new people, found interesting articles and blogs, gotten asked to be on a couple of radio shows to share ideas on topics I care about, and, wonder of wonders, found a customer or two in the process.  Who knows, I may also find what I really want – the opportunity to lead and grow another really cool company.  Not a bad start.

Stay Tuned…

Joan Koerber-Walker