Success is about who you know and how you work together

Who you might meet at AZEC10


One day, during my tenure as CEO of the Arizona Small Business Association, my friend Ben Smith at Lavidge and I were chatting about how to better connect with business owners across Arizona.  One of Ben’s suggestions was to meet “Gelie”. [ghel-ee] According to Ben she was a networking powerhouse.  So meet her I did. 

Fast forward a few years, and today Gelie runs Arizona’s largest business networking organization.  And they have grown to that position in only TWO YEARS.  As a matter of fact, celebrated its second birthday on October 1st and is now the state’s largest networking organization with over 12,000 members. 

This year OTEF, the host organization for AZEC10 has teamed up with Gelie and the team at to spread the word across the community about all the great speakers and business owners that will be coming to the Logoconference on November 17, 2010. (If you have not registered yet you can do so here.)

AZEC is about sharing ideas, connecting great people, and growing our businesses.  Since this also is exactly how Gelie built her business, I decided to ask her a few questions.

JKW:  Why did you create

Gelie:  When I first started networking, about 3 years ago, I quickly realized that there was a big gap in the market. There is a big networking community in Phoenix, but it was extremely segregated and there wasn’t a central place where networkers could come together to get information on events. I would try to plan out my networking strategy for the month and it was nearly impossible because I would find out about events the day before or after they had already happened.  As a hobby, I created a calendar to share with all my ‘networking friends’ and the rest is history.

JKW:  The theme of AZEC10 is The Great Reset.   Did you ever get stuck?  What was your “reset” ?

I feel like I get ‘stuck’ all the time because there is so much going on at once, it gets difficult to prioritize and figure out which projects to focus on at the moment. And even when I do prioritize, I get pulled off the projects that need my time for various uncontrollable reasons. My ‘reset’ is to take a step back, ‘clear off my desk’ so to speak and start over. I will literally take 3 giant post-it posters and markers and will color code my projects, action items, etc. I try to do this at least every 30 days so I can keep myself on track with the bigger projects that we’re working on.  Each post-it has different information on it to keep me organized.

JKW:  How has grown since birth?

Gelie: has evolved in a number of ways. For one…we are already on our third version of the site. I’m sure as the years go by, the look and feel will keep getting updated. We also offer many more tools to our members, such as the Networking Passport membership. Once our members sign up for this program, they can attend many of the other group’s events for free. This program is very popular and we are constantly evolving it to keep adding value for our members. For me this is a total labor of love and 100% feels like I’m raising a child.  I always tell people that I feel like I have a 2 year old at home. I can definitely leave it for a while with a babysitter…but it still needs its mommy.

JKW:  Your company has has some amazing growth in 2 years.  Who helped you along the growth path?

Gelie:  I was extremely lucky to have worked with the Lucky Napkin team when I first quit my day job. By working with successful entrepreneurs, I got to learn invaluable lessons about taking an idea and turning it into reality and then a successful business. I learned more during that time than I knew what to do with and many of the lessons are still surfacing daily. I’ve also been very fortunate to have the support of the entire Phoenix business community. There would be way too many groups and individuals to list here, but the support has been overwhelming and I’m thankful for it because my core purpose has always been to unite people.

JKW:  What do you plan to achieve by’s NEXT birthday?

Gelie:  Oh-oh…I’m afraid to answer this one!  I think next year is going to be about growth, but also about putting padding on the ‘skeleton’ that we have already built out. I’d really like to add more value to our quarterly Signature Events as well as fully build out the Networking Passport program. Both of these tasks will require a tremendous amount of time and energy, so if I can accomplish those two goals, I will be very pleased!

JKW:  WHY did you choose to support OTEF and AZEC10?  Why will you be there?

AZEC10_LogoGelie:  We are really excited about participating with AZEC10 because it’s a great event that supports a great foundation. From an educational stand point, the speakers that come out to this conference are fantastic and from a promotional stand point, we are always trying to get in front of different circles in the business community. This will give us a great opportunity to support OTEF, get some more tips on how to ‘reset’ and get in front of people.

JKW:  And knowing Gelie, that’s exactly what she will be doing. Sharing ideas, making new contacts, and finding new ways to build her business to even greater heights before its third birthday.

I hope you enjoyed “meeting” Gelie.  She is a great example of the people YOU can meet at AZEC10. Between now and November 17th will be sharing more looks behind the scenes at the conference – and don’t forget to register before October 16th to get the $25 early bird discount.

Thanks for stopping by.  Stay tuned…

Joan Koerber-Walker

Chairman of the Board of OTEF, the host organization for

So I asked him – why did YOU get involved?

Part 2 in the Count Down to AZEC10 blog series.

Dave CookeI have a passion for people and organizations that make a difference.  So when Francine Hardaway recruited me over 5 years ago to serve as Chairman of the Opportunity Through Entrepreneurship Foundation and work with the team to help at-risk individuals find a path to economic self sufficiency through entrepreneurship, I had a hard time saying no.  Recently, I had the chance to chat with another executive and entrepreneur who also has stepped forward and contributed his time and talents to the OTEF cause.  He is known around the valley as “The Sales Cooke.”  I know how Francine convinced me to get involved but I was curious about what motivated  Dave Cooke to donate his time and talents to  OTEF and the Arizona Entrepreneurship Conferences.  So I asked him, “Why did YOU get involved?”  Here is what he said…

I enjoy and appreciate OTEF’s commitment to our community.  Everyone needs help.  But not  everyone can simply purchase support resources.  I enjoy being part of organizations and businesses that recognize this and provide a solution by serving as a committed resource without always being “paid” to do so.  Education and experience are gifts that can and must be shared.

And, the great thing is, sharing is exactly what he has been doing.  Last year, Dave spoke at AZEC09, sharing his decades of experience with hundreds of entrepreneurs who were looking for ways to grow their businesses more effectively in a challenging economy.  This year, for AZEC10, Dave went one step further and volunteered to serve as sponsorship chair for the conference, donating not just words but also putting the actions behind them.

As a consultant and business owner, Dave works with other business owners and business leaders to help them with their revenue related challenges.  Together they re-define selling strategies and then helps educate the sales team and other parts of the organization so that the strategies are successful and effective.  Since he answered my first question, I decided to ask a few more.

The AZEC10 theme this year is The Great Reset.  As a leader – did you ever get stuck?  What was your “reset” ?

Dave:  Who doesn’t get stuck?  I rely on the power of my best connections and resources.  Over the years, I have built a very strong based of trusted and experienced advisors who, as business leaders and successful entrepreneurs, have traveled the road I am on.  When I get stuck, they get me unstuck.

How long has you been working with entrepreneurs in the valley?

Dave:  I have been in the Valley nearly four years.  As a person passionate about helping others realize their objectives, I am confident I have made a difference.  I am active in several associations, make myself available as an advisory resource, and have enjoyed a business relationship with many companies in the in the greater Phoenix area.   Having only known two people when I got here and now sporting a contact base of over 1200, I think I have made an impact.

One of OTEF’s key areas of focus is mentoring.  Who helped you along the growth path?

Dave:  In every position, at every company, I had one mentor who taught me something.  I continue to find great mentors and advisors.  Of course, I have always looked up for those resources and have been willing to be vulnerable to ask for their help.  Too many people are afraid to ask, show fear, or expose failure.  Why not?  There are plenty of people in this world who have experienced those same things and are willing, eager to share their knowledge.  Simply asking for help and be willing to listen, learn, and take action will encourage those people to help you. 

Will you be at AZEC10?  Why? AZEC10_Logo

Dave:  There is a great energy and information there.  The speakers always provide new insights and information.  And, these are nationally known, prominent, and powerful speakers who offer tremendous credibility their stories.  I wouldn’t miss it for anything.

What do you plan to achieve between AZEC10 and AZEC11?

Dave:  My mission is the same mission I encourage local business owners everywhere – diversify your business portfolio across multiple market segments and multiple geographies.  There are many business segments and geographies that are experiencing growth.  Many of those are not in Phoenix.  My mission is to go back to diversifying my customer base in SE Michigan, Bay Area CA and Phoenix so I am not caught up in the economic churns that sometimes limits opportunity in a particular area.

I hope you enjoyed this look at some of the people behind OTEF and AZEC10.  We’re just getting started as we count down to the Fifth Annual Arizona Entrepreneurship Conference, AZEC10 this November 17th. And don’t forget – early registration discounts end after October 15th.  Register today to save $25 off the general registration fee.

Thanks for stopping by.  Stay tuned…

Joan Koerber-Walker    

Entrepreneurs, It Is Time to Hit the “Reset”

We all know how it feels, that endless feeling of frustration as the processing icon spins on our computer screen or smart phone.  To get things going again,  you have to hit the reset button or spend your life in limbo.  Perhaps that feeling of endless limbo has been happening at the office too?  You feel like you are spinning and spinning, but your business is not moving forward .  Looking around, you see others waiting for change in their businesses too.  Unfortunately, businesses and economies do not come with an easy  to find reset button.  But, that does not mean there is no hope.

This November, The Opportunity Through Entrepreneurship Foundation, is again hosting Arizona’s Annual Entrepreneurship Conference to support the organization’s mission of  providing training and support to help at-risk youth and adults improve their lives by creating and growing entrepreneurial ventures.

AZEC10_LogoThis year’s conference, AZEC10 – The Fifth Annual Arizona Entrepreneurship Conference, will focus on what new entrepreneurs and established business owners alike can do to hit the ‘reset’ button in their businesses and get things growing again.   The full day conference will be held on Wednesday, November 17, 2010 at the Desert Willow Conference Center in Phoenix from 8 AM to 7 PM. 

Combining national thought leaders and local CEOs in a forum for best practices, networking, and collaboration has been a hallmark of the conference since its inception in 2006 and this year’s conference is no exception with an all star line up including Silicon Valley Venture Capitalist Dave McClure, Technology Analyst Jeremiah Owyang, marketing and online media expert Brain Solis, Flowtown founder Ethan Bloch combined with local leaders from Callaman Ventures, Arizona Angels, Beanstalk CFO, Infusionsoft, Kolbe Corp, EcoEdge,, Pay Your Family First, Brain Savers, Gangplank, and Pillsbury Winery.

There are even early registration discounts (though October 15th).  Tickets are available on the conference website at  Members of the community can also get involved by choosing to sponsor a student or support  OTEF and AZEC10 through donations and sponsorships. 

How it Started

Five years ago, this all started when a small group of entrepreneurs came together to help others who were less fortunate.  Since that day, hundreds of entrepreneurs have come together to connect, share ideas, launch new ventures, and apply innovative ideas to existing ones.  It’s our way of hitting the reset button TOGETHER.

As Chairman of the Board of OTEF, I have had a front row seat each year as well as access behind the scenes at the conference.  I’ve met so many great people, picked up some great ideas, and also seen the difference that the money raised at the conference makes throughout the year. So, from now to November 17th, here at the CorePurpose blog, I will share some stories with you about this year’s speakers and  some of the people you might meet at the conference.  I also have a story to tell about some of the organizations and community leaders who, through their support, have made this all possible.  They each have a story to tell and a tip to share and you will find them right here AND of course at AZEC10.

Thanks for stopping by.  Stay tuned…


P.S. You might want to subscribe to the email or RSS feed so you don’t miss the great ideas they have to share.


Get ready for lift off – its time to Defy Gravity

When I was a young girl I loved the book Peter Pan by James Barrie.  It was not because Peter would never grow up – I could not wait to grow up.  No the cool thing was that because Peter believed that he could, he could fly!  And, with the help of a bit of pixie dust, he could help others fly too.

Well now, at long last, I am grown up.  Actually I have been grown up for a while and my days are spent in the business world, not an imaginary Neverland.

This September, I have been keeping my promise to share an inside look at some great new business books. We stared things off with The Recipe: A fable for leaders and teams by Amilya Antonetti – a fictional lesson in leadership, followed up by a great book full of real life leadership examples, Good Boss, Bad Boss by Robert I. Sutton, PhD out of Stanford’s Graduate School of Business.   Then we shifted gears and explored the question Are You Ready To Be An Entrepreneur with Marty Zwilling.  All of these books have great tips for leaders, entrepreneurs and organizations, but the stories take place at right here on the ground.

Now for a peek a a new book that is specifically designed to help you and your business rise to new heights, Rebel Brown’s new book – Defy Gravity.

For a bit of fun, my friends at Metro Studios helped me put together a short video review of the book for Rebel – take a look…


(Can’t see the video?  Click here to watch on YouTube.)

I’m not the only one who did a little bit of video for our favorite rebel, lots of her friends got into the act.  To see the video montage, click here.

So what’s Rebel’s secret for defying gravity and helping your business take off?  First she starts with a great analogy between aero dynamics and business flight.  According to Rebel, “We either climb higher or we crash and burn.  The status quo does not cut it any more.”  The next section in the book dives deep into the sources of gravity – the things that hold us down followed up with the things we must think about and do to achieve high velocity growth and more importantly, to sustain it.

So if you are like me and have always wanted to fly – you might want to give your business a lift, and check out Defy Gravity.  In a world where good enough isn’t good enough anymore, Rebel Brown has pulled together the right strategies, tips and thought provoking advice to help your company soar. If you and your team are ready to defy gravity – this book will get you started.  Don;t just take my word for it – here are a few gravity defying tips from Rebel Brown…


(Can’t see the player?  Click here to watch Rebel’s message on YouTube.)

Thanks for stopping by.  Stay Tuned…

Joan Koerber-Walker

PS.  Rebel has a special offer of a free 80 page workbook she is sharing with friends that buy the book on launch day, September 14, 2010.  This is the same workbook she uses with clients, realigned with a more general business perspective in mind.  This Workbook will help you apply the lessons of Defy Gravity in your own businesses – so you can breakout and soar to profitable and sustainable growth.   To learn more, click here .  (NOTE:  this link is live ONLY on September 14, 2010)

Good Boss, Bad Boss – Learning from Leaders

This September we started the month with the statement that learning is not just for kids.   I promised you a look behind the scenes at some great books that we grown ups can use as tools to tune up our leadership and business skills.  That’s right, the kids are not the only ones who have the opportunity to  learn something new this Fall.  

We started the series with a look at Amilya Antonetti’s The Recipe a fable for leaders and teams. Antonetti’s book is a fable, set in a fictional bakery – demonstrating leadership lessons through the eyes and experiences of the characters.    Now let’s shift gears and look at what happens when you study real life bosses up close and personal.  That’s just what Stanford Professor Robert I. Sutton has done in his new book, Good Boss Bad Boss:  How to be the best…and learn from the worst

Sutton is no newbie on my business bookshelf.  His last book, The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t was a  smash hit in management circles this year.  As a matter of fact, he got so much feedback from The No Asshole Rule that Good Boss, Bad Boss was written as a result.   Dr. Sutton was kind enough to reach out to me on Twitter (he’s @work_matters ) and to share an early copy with me before the official launch  this September 7th.  So, I got a head start in reading the book.  What a treat! Good Boss, Bad Boss is a great read – full of real life stories and situations that many of us can relate to from our own workplace experiences.  I’ll tell you more in a bit, but first, here’s a clip where you can hear more about the book from Bob Sutton himself: 


(video credit: Stanford Graduate School of Business – via YouTube video link)

Dr. Sutton’s guest posts at The Harvard Business Review have always been favorites of mine because he does not just spout theory or opinion, he bases his statements on real people and real life examples. Good Boss, Bad Boss follows this same winning formula. 

Front CoverAs bosses we all have to do a bit of a balancing act, and I loved the example of the see-saw with “love” in one side and “$” on the other that he shared in his discussion about David Kelley, Chairman and CEO of IDEO.  (I’ve been a big IDEO fan for years and hope that someday I have the opportunity to work with them at one on my companies.)

Further in there is a great reminder to all of us to “Protect Yourself from the Energy Suckers.” (p.120-121) This is one of the lessons I have learned the hard way over my career.  If only I had read this chapter a few years ago!

In Chapter 7 – “Don’t Shirk from the Dirty Work” I found great examples including stories about experiences Ann Rhoades  (founder of PeopleINK and another of my favorite leaders) had at Southwest and later at Jet Blue that illustrate that how you deal with a tricky situation makes all the difference. 

Well, I’m getting close to my word limit (self imposed) or I could go on and on.  But the point is to give you a taste so you will want to check out this book.  Hopefully I have succeeded in whetting your appetite.  It really is worth the read.

Thanks for stopping by.  Stay tuned… There are more peeks inside some great business books coming this September.


Joan Koerber-Walker


Learning is not just for kids

academics,apples,books,education,education on a pedestal,food,fruits,knowledge,learning,metaphors,pedestals,PhotographsHere in Arizona the kids have already headed back to school.  In other parts of the country, summer vacation may extend to after Labor Day.  But one way or another, by mid September over 50 million Americans will be heading into the classroom. For them their days will be filled with lessons, books, and homework.  It’s time to for the kids to dedicate themselves to learning new things.

For those of us who have left our school years behind us, we can still make a commitment to learn new things this September.

Gain New Insights with the Kolbe

In August, we profiled inventor and innovator Kathy Kolbe.  Kathy and her team have been helping leaders and their teams learn about their conative and how together they can get more done for over 20 years.  You can take the Kolbe A™ Index  by clicking the line (purchase required) to learn about how you naturally get things done. Kathy shares great insights in the information that comes with your index results.  In addition, if you DM your results to me @JKWgrowth , I will be happy to review them with you also as a thank you for visiting us here on the blog.

Read a great book

This summer I had the chance to preview some great books including the latest from Amilya Antonetti, Rebel Brown, Clate Mask, Bob Sutton, and Marty Zwilling.  Stay tuned throughout the month of September when I will be sharing reviews of these great books – you might want read them too!

Sign up for a conference

The Fall is a great time to reconnect with thought leaders and your community at a conference.  Once of my favorites is the Arizona Entrepreneurship Conference.  This year AZEC10 will be held on November 17th in Phoenix, Arizona, but you can save money by registering in September’s Early Bird Registration.  This year’s speaker line up is one of the best yet.  You can see for yourself by clicking here.

Challenge yourself to learn something new.

So, what will your learning opportunity be this Fall?  As the kids head back to school, join me in committing to learning something new this September.  Share your commitment here by leaving a comment, and we can inspire each other and all learn together.


Thanks for stopping by.  Stay tuned…

Joan Koerber-Walker



Disclosures:  Joan Koerber-Walker is chairman of the board of the Opportunity Through Entrepreneurship Foundation which hosts AZEC10, is a certified Kolbe Consultant, and may have received complimentary review copies of the books listed from the authors mentioned.

The Social Media Bible is a Fabulous New Tool

The Social Media Bible is here! Finally, an entirely comprehensive, all-in-one guide for any business looking to engage in any social media related initiatives.  Virtually every business can use social media to increase sales and profits.  Learning how to transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate and champion your products, your services and your way of doing business will take your company to the next level.  “It was such an honor to be asked to collaborate with Lon Safko and David K. Brake on this project. They did not just rest on their laurels as Social Media Experts. They reached out across the community to get all the latest input from Social Media users at every level of expertise,” shared Joan Koerber-Walker, chairman of CorePurpose.  “These guys really get it! Social Media is a collaborative platform – so they collaborated with the whole community.”  The Social Media Bible shares the best ideas and practicles from leading social media expertsand corporate gurus, as well as New York Times bestselling authors nationwide.  The result is a content-rich, must have resource that will help businesses increase revenues, improve profitability, and ensure relevance and competitiveness.”  The Social Media Bible outlines just what social media is. But more importantly, it show the reader how to harness its power to achieve a measurable competitive advantage in rapidly changing markets.  “If you are a corporate enterprise, small business, or nonprofit and want to grow your business, you have to stay connected to your stakeholders,” shared Koerber-Walker. “The Social Media Bible will show you how to capture the collective wisdom and viral value of your stakeholders and stay ahead of your competition.”

To learn more and to order your copy, visit (

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CorePurpose and the Fourth Annual Arizona Entrepreneurship Conference

“Entrepreneurship is never easy, but when you have faced major challenges in your life, it can seem impossible.” stated Joan Koerber-Walker, chairman and founder of CorePurpose, Inc. “That’s why, for the 4th year in a row, we are proud to support the Opportunity for Entrepreneurship Foundation(OTEF) in their valuable service to our community.”  Founded in 2006, OTEF provides entrepreneurial training and support to at-risk populations allowing them to build the skills and confidence needed to start businesses. (  OTEF’s major fundraiser is the the Arizona Entrepreneurship Conference, an annual event that brings together nationally known experts, including Michael Gerber, Robert Scoble, Matt Mullenweg, and Pat Sullivan, and local CEOS to share insights with entreprenuers and business leaders from across Arizona. All proceeds from the conference then are applied to funding OTEF programs throughout the year.

For more information on this year’s conference – being held November 12, 2009 in Tempe, Arizona, visit (

For article reprints, Please visit our contact page and include the name of the article desired.