How to compete…

Barbara Barrett, Craig Barrett, and Joan Koerber-Walker at the Arizona Technology Council, Photo Courtesy of Mark Goldstein, International Research Center“There are three gauges nations can tune to compete.

  • Investing in good education produces smart people.
  • Investing in research and development produces smart ideas.
  • And, creating the right environment in which smart people can develop smart ideas.

These steps would stimulate economic growth, jobs and new opportunities including future collaborations among private industry, government and academia.”   (Intel Corporation’s Chairman Craig Barrett at the Opening of CEBIT the world’s largest technology trade show – March 3, 2009)

Whether we are speaking of nations, states, communities, or companies, these three points hold true.  Smart People developing Smart Ideas, in an environment that supports them, make all the difference.

You don’t have to be as big as Intel to put some force behind turning these three gauges.  There are so many people in Arizona doing great things.  Check back on these posts for examples:

CorePurpose Chairman as MC of the Second Annual Arizona Entrepreneurship Conference

“There’s nothing like the energy and ideas that are shared at the Arizona Entrepreneurship Conferences each year” stated Joan Koerber-Walker, chairman and founder of CorePurpose, Inc. “I’m honored to have been asked to return again this year as MC for this important gathering of the leading entrepreneurs and thought leaders from our community as together we support the Opportunity for Entrepreneurship Foundation(OTEF) in their mission.”  Founded in 2006, OTEF provides entrepreneurial training and support to at-risk populations allowing them to build the skills and confidence needed to start businesses. (  OTEF’s major fundraiser is the the Arizona Entrepreneurship Conference, an annual event that brings together nationally known experts, including Michael Gerber, Robert Scoble, and Arizona entrepreneurial icon Pat Sullivan, These nationally known though leaders join panels made up of local CEOS in sharing insights with entreprenuers and business leaders from across Arizona. All proceeds from the conference then are applied to funding OTEF programs throughout the year.  For more information on this year’s conference – being held November 8, 2007 at the Marriot Airport in Phoenix, Arizona, visit (

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CorePurpose Chairman and CEO to lead Arizona Small Business Association

From December 20, 2006  ASBA CEO Announced The Arizona Small Business Association, the state’s largest professional and business trade association (as ranked for four years by The Business Journal’s Book of Lists), today announced that Joan Koerber-Walker would join the ASBA leadership team as CEO effective December 20, 2006.  “The tireless and remarkable efforts of Chair, Ginny McMinn (founder and principal consultant of McMinn HR) and her search committee, over a period of several weeks have yielded the desired result in the person of Joan Koerber-Walker, whom I feel has the ideal leadership characteristics for ASBA at this particular point,” stated Allan Starr, ASBA president and President of Marketing Partners. “Her vision, energy and the emphasis she places on collaboration with other organizations for the greater good of the business community mark her as the right leader at the right time.”  This represents a logical transition for Koerber-Walker, because it combines the collective expertise of her career. Joan brings to ASBA over 25 years of business experience including executive management at a Fortune 500 company, entrepreneurial experience, and numerous community leadership positions. Her greatest talent is in creating sustainable results by combining the experience, skills and talents within teams to create focused business environments that maximize innovation, growth, profitability and return on investment.  “Joan Koerber-Walker is truly a dynamic person and an accomplished executive. Her insights, energy and track record as an innovator and dedicated small-business advocate portend of great things for ASBA. It is with a deep sense of anticipation and excitement that the directors and staff are looking forward to her assuming the Association’s reins,” Starr enthused.  Koerber-Walker became active in Arizona’s business community in 2002, when she left a successful career as an executive at Avnet, Inc. to launch her own company, CorePurpose, Inc. For the past five years she has been active in the community, working with businesses of all sizes to create focused business strategies and resource networks required to execute successfully. In addition to active participation in her own company, her leadership roles include serving as Chairman of the Advisory Board to Parenting Arizona, the state’s largest parent education and child abuse prevention organization, serving on the board of directors of the Arizona Technology Council, serving as President of the National Speakers Association-Arizona Chapter, and as the founding Chairman of the Board of the Opportunity Through Entrepreneurship Foundation – the organization which recently held the First Annual Arizona Entrepreneurship Conference. A coming together of 500 business leaders and entrepreneurs, the conference unified Arizona’s business community in a day of learning, innovation, sharing of business ideas, and making connections across Arizona’s business community.  “Joan will revolutionize the position of ASBA and of small business in Arizona. Her intelligence, ability, and passion for entrepreneurship are gifts she is giving ASBA for the New Year,” proclaimed a close associate, Francine Hardaway of Stealthmode Parters.  “One of my greatest joys is helping people and companies get from where they are to where they know they can be. Throughout my career, I have been lucky enough to have the opportunity to work with great people and great organizations to achieve what others might have thought was difficult or even impossible. Now I am even luckier than ever to have the team at ASBA – our employees, our members, and our community partners to work with together as we support Arizona businesses in getting to where they know they can be!” Koerber-Walker stated.  According to Koerber-Walker, her role goes beyond that of a Chief Executive Officer. “As CEO, I am the “Chief Enthusiasm Officer” – ASBA’s mission is to exceed its members’ expectations in providing access to resources and benefits that aid in the development, growth and success of their businesses…and to deliver these services with a sense of warmth, professionalism, individual pride, and organizational spirit. My job as CEO is to ensure that our employees, our members and our community partners have what they need to successfully execute on our mission. With a team like ours, it’s easy to get excited. Our enthusiasm will be contagious as we create value for our members and continue to grow within the Arizona Business community.”  Leslie Barrett the Interim Chief Operating Officer affirmed, “The ASBA team looks forward to Joan coming on board. Her vision for the future of the organization is filled with passion and entrepreneurial spirit. I’ve known Joan to be an excellent leader, collaborator, and champion for small businesses across the state of Arizona. We can’t wait to put her to work!”  The new CEO denotes Entrepreneur Magazine has rated Arizona as the number one state in the union for entrepreneurship and small business opportunity and stated, “our job at ASBA is to ensure that our member companies have what they need to take advantage of making the most of their business.”  “ASBA offers opportunities to connect, to learn, and to come together as a single voice to share and impact the issues most important to Arizona Businesses. We define value as benefit minus cost. With membership dues of $125.00 per year, ASBA has the highest value proposition around,” she concluded.  ASBA will hold a press conference to introduce Koerber-Walker as the new CEO for members and the community to gather for a “meet and greet” at ASBA’s headquarters in Phoenix, December 20, 2006 at 3:00 PM. She will then attend her first official event as CEO at the ASBA Holiday Mixer which will be held at the Fiesta Inn in Tempe from 5:00 PM to 7:00 PM. (For details and registration, please visit  About the Arizona Small Business Association: Founded in 1973, Arizona Small Business Association (ASBA) is a member-driven statewide non-profit organization, business resource and advocate for nearly 3000 member companies, representing more than 70,000 employees.  For more information, visit

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Learn about the Power of Enthusiasm October 25th

We all read so much about Employee Satisfaction and Customer Satisfaction. Some might say that if you can achieve this you have the perfect business.  But think about it – is being satisfactory good enough? Look at your child’s report card – or think back to one of your own. Satisfactory was a “C”. Is that where you want your business to be?  OK – maybe we want better. Perhaps we want LOYAL customers. They like us. They stay with us. That’s good. Right?  Well it is better – perhaps a “B”. but if you want to really make the grade, go one step further.  “A+” companies shoot for Creating Employee and Customer ENTHUSIASM.  Why is enthusiasm the key? Simple. When people are enthusiastic they don’t just stick around they attract others. They tell their friends about you. They bring you key resources and they bring you good business.  To learn more about the power of enthusiastic employees and enthusiastic customers, join nationally recognized innovator and business expert,Joan Koerber-Walker, at the Ahwatukee Chamber of Commerce’s Women in Business Luncheon on October 25, 2006 at the Grace Inn Ahwatukee.  LEARN…What does it take to create customers and employees that are so exited about your organization that they BRAG about you?  We’ll explore…  • Why satisfaction and loyalty are NOT enough.  • How to create enthusiasm in your organization  • How to keep it going for spectacular results.  Joan Koerber-Walker has spent her career taking businesses in new directions. As a corporate executive, she launched new processes and programs around the world for a rapidly growing Fortune 500 company before setting out to launch her own company, CorePurpose, Inc., in 2002. With three divisions here in Arizona, CorePurpose, Inc. provides information, services ands solutions that help businesses of all sizes to GROW.  CorePurpose, the company she founded in 2002, was recognized in 2003 by the Arizona Technology Council as one of the most innovative new companies in Arizona. In 2004, Ms. Koerber-Walker was named one of the top women entrepreneurs in the country as a national finalist for the Stevie – considered the “Oscar” for Women Entrepreneurs. In addition to her activities as CEO of CorePurpose, she serves on advisory boards at Arizona State University, Parenting Arizona and on the Board of Directors of the Arizona Technology Council, Chairman of the Opportunity Through Entrepreneurship Foundation, and President of the National Speakers Association – Arizona chapter.  A popular contributor to Ahwatukee Life Magazine, Joan and her family are proud to call Ahwatukee Home.  Women in Business Luncheon October 25, 2006 Networking 10:45am Luncheon: 11:30am-1:30pm The Grace Inn, Ahwatukee Cost: $35 members / $40 non-members  To register for this event, visit and click on EVENTS

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Do you drive change OR does it drive you?

For Immediate Release: September 14, 2006 – CorePurpose CEO & Founder Joan Koerber-Walker to speak at Women’s Leadership Event, September 28, 2006 at Barnes and Noble, Scottsdale.  Change – Do you drive it or does it drive YOU?  “No matter where you are in your life or in your organization you have a choice – you can take the wheel OR sit in the back seat and be taken along. When you choose to lead, there are some key strategies that put YOU in the driver’s seat” shares CorePurpose founder and CEO, Joan Koerber-Walker.  On September28, 2006, Koerber-Walker and six other women leaders will share their personal experiences while leading in times of change. This free, community event is hosted by Barnes and Noble and will be held at the Barnes & Noble located at 90th & Shea in Scottsdale, Arizona from 7PM to 9PM.  The seven member Women’s Leadership panel includes:  Joan Eleanor Gustafson – Award winning international speaker and author; former 3M Corporate Marketing international leader  Dawn Lake – Lieutenant Colonel, US Army Reserves; combat veteran, Global War on Terrorism, Afghanistan  Dr. Joyce Mills – Author of six books, keynote speaker, consultant, founder and executive director of the StoryPlay® Center  Joan Koerber-Walker – Community leader and nationally-recognized entrepreneur and innovator  Barbara McDuffie Kahler – Executive coach and former IBM executive  Karen Carter – Nationally-recognized motivational speaker and top producer in the insurance field  Raleigh Pinskey – Best-selling author of 101 Ways to Promote Yourself and founder of Strategic Alliances World Wide  About Joan Koerber-Walker  An author, speaker and life long ‘preneur, Joan Koerber-Walker is passionate about finding innovative ways to help companies grow. CorePurpose, the company she founded in 2002 was recognized in 2003 by the Arizona Technology Council as one of the most innovative new companies in Arizona. In 2004, Ms. Koerber-Walker was named one of the top women entrepreneur’s in the country as a national finalist for the Stevie™ – considered the “Oscar” for Women Entrepreneurs. In addition to her activities as CEO of CorePurpose, she serves on advisory boards at Arizona State University, Parenting Arizona and on the Board of Directors of the Arizona Technology Council , the National Speakers Association- Arizona chapter, and as Chairman of the Opportunity Through Entrepreneurship Foundation. She was awarded a BA in Economics from the University of Delaware, and an MBA (2000) from Arizona State University.

About CorePurpose, Inc.  Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results.Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance. For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit:  CONTACT: CorePurpose, Inc. Joan Koerber-Walker, 480/921-3933   CorePurpose® is a registered service mark of CorePurpose, Inc.  ###

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CorePurpose Founder Elected President of the Board of Directors of NSA AZ

Saturday, June 10, 2006,  the membership of the Arizona Chapter of the  National Speakers Association  (NSA-Arizona) inaugurated its 2006/2007 leadership team at NSA’s national headquarters in Tempe.  The new leadership includes:

  • President of the Board of Directors – Joan Koerber-Walker
  • Immediate Past President – Beth Terry
  • President Elect – Alan Rigg
  • Treasurer – Jeffrie Story
  • Secretary – Dave Sherman
  • New Board Members:  Eileen Roth, Larry Colbert, Hilari Weinstein, Deborah Gardner
  • Returning Board Members – John Coe, Joe Hammer, Joe Contrera

“It is an honor and a privilege to represent this great organization” shared Joan Koerber-Walker. “Arizona is home to some of the most successful and talented professional speakers in the world. NSA-Arizona provides a place for us to come together to share, learn, and connect with our fellow speaking professionals. In addition, the presence of so much insight and talent – right here in Arizona – is a great resource that can be tapped by businesses and organizations across the state.”

About NSA-Arizona

NSA-Arizona is the central connection point for the best professional speakers in Arizona.  NSA-Arizona offers its members and its partners the experience of a rich, year-round training program designed to develop powerful, focused, expert speakers who deliver to their niche audiences the best contemporary solutions on a variety of interesting topics, and at a price point for every program budget. NSA-Arizona is an award-winning chapter of the National Speakers Association, with Council of Peers Award for Excellence (CPAE) designations held by nearly a dozen of our current members. Another dozen of our members have earned the coveted Certified Speaking Professional (CSP) designation. Five of our members are Past National Presidents of NSA. Ours is a sharing chapter with an impressive history.
To learn more about NSA-Arizona and the depth insight and talent available from its membership, visit